Television

Dish TV pumps up the volume on interactive services, marketing

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/23/Untitled-1_8.jpg?itok=gdtSyYuW

NEW DELHI: The Indian DTH market is all set to explode with Dish TV going ballistic with services and marketing activities ahead of Tata Sky’s imminent launch.

Though Dish TV terms it as sheer coincidence that it’s unveiling a host of value-added services and as well as coming out with a media campaign over the last two days, the timing seems to be just correct.

“We had planned our value added service from before and it’s purely a coincidence that our consumer-awareness campaign, which broke a few days ago in the media, comes ahead of Tata Sky’s proposed launch,” Dish TV CEO Sunil Khanna told Indiantelevision.com today.

Apart from a 360 degree approach through a media campaign --- goodbye to cable problems. Hello Digital! --- country’s first DTH platform Dish TV is also set to unveil a host of services from Monday onwards.
Leading the pack of new initiatives is interactivity, which will come via Zee News.

The digi-boxes of Dish TV would now allow the unique experience of interactive viewing. Consumers can surf while watching TV for detailed stories, headlines and weather reports.

How does this work? A subscriber of Dish TV wants to see whether Indian tennis sensation Sania Mirza has won her latest match or not and cannot wait for the sports segments to come in the news bulletin.

So while a news bulletin is on on Zee News, a few presses of the buttons can take the viewer straight to the sports section for the Sania news story even as the main news bulletin continues.

“Such interactive facilities will give Dish viewers more convenience, but will also mean the broadcaster's (Zee News in this case) having to upload more feeds than usual to give the interactivity features a momentum,” Khanna said.

By the end of next week, Zee News’ interactivity on Dish would be completed for all subscribers, he assures.

Apart from news, Dish TV is also planning to go interactive with sports, starting with Zee Sports.

Sports interactivity will involve freezing of shots from a particular angle, getting player details immediately without having to wait for the sports channel providing it and statistics about the game in progress and sports in general.

The interactivity on Zee Sports will start with the Indian cricket board-recognised tri-nation series involving India, Australia and another country at a neutral ground from mid-September for which Zee has the telecast rights.

“At this point of time only Zee Sports will go interactive, but we are talking to Sony Entertainment TV India for introducing the features for the ICC Champions Trophy that will air on Max,” Khanna said.

Dish now has all the sports channel presently available on Indian cable networks, which include ESPN, Star Sports and Ten Sports. It also has some niche sports channels not beaming to cable subscribers.

Asked which other channels can go interactive, Khanna opined that globally interactivity works best with news and sports programming.

Next on the list is a dedicated gaming channel for people of all age groups. At any given point of time it will have eight games, which will be updated on a monthly basis.

Hassle free and simple, PlayJam software would start downloading on set top boxes of subscribers from early next week onwards.

The whole process will take a few days to be completed for all of the 1.25 million DTH subscribers of Dish.

According to Dish TV AVP (interactive services) Manish Chawla, three to four games are likely to be added every month with the overall number of games available remaining at eight presently.

The electronic programming guide had always been available to Dish subscribers, but from next week it will get fully activated with programming details of over 100 channels at one’s fingertips.

The EPG will store three days’ information, which is likely to help viewers plan their viewing, Chawla explained as proper setting of the EPG will send out alerts before a particular programme starts.

With Tata Sky (a joint venture between the Tatas and Rupert Murdoch’s Star) also planning to start its services soon, there will be hectic action in the Indian DTH market.

Hong Kong based Media Partners Asia (MPA) says that India remains the most significant and accessible cable and satellite (C&S) opportunity in the Asia Pacific region.

India began commercial DTH operations in October 2003 and by December 2004 reported over three million subscribers. MPA said India is poised to become Asia’s leading cable market by 2010, the largest satellite market by 2008 and the most lucrative pay TV market by 2015.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/pathan.jpg?itok=tah626ME
‘Special Operations India: Pathankot’ to release third film on History TV18

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/cnbc.jpg?itok=opviMAi9
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/mn.jpg?itok=QPriVkLO
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/india.jpg?itok=M2oqHiQO
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/vs.jpg?itok=pVjUI8CY
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/bbc.jpg?itok=gE0qxQNX
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/fox.jpg?itok=tK9XckqM
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/dev2.jpg?itok=LqKTXd3c
Engaging viewers with diversified content, COLORS brings you investigative thriller - Dev2

He thinks like a criminal, is at home around a crime scene and possesses an ironclad will to rid the city of nefarious wrongdoers; Detective Dev Burman returns for an explosive second season on COLORS – India’s premium Hindi entertainment channel.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/dish.jpg?itok=aEKE6Gl3
Dishum TV's quest to succeed in the Bhojpuri market

MUMBAI: Week 24 of BARC's data for the Bhojpuri market was out on Thursday. Like most weeks, this time too there were no revelations. For the longest time, this space has been captured by two players - Big Ganga and Bhojpuri Cinema - and there's no evidence to suggest a potential disruption in the...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories