Filmy to launch Hollywood dubbed movie block; revamps programming

MUMBAI: Sahara One Media & Entertainment Ltd's Hindi movie channel Filmy is entering the second half of its first year with a slew of new initiatives. One key move on the programming front would be the launch of a Hollywood dubbed movie segment.

"We want to explore the Hollywood action movie genre for Filmy. For this, we are planning to have a dubbed movie block. Filmy will be unveiling the segment very soon and we are working on the slots. At present we are in talks with a couple of foreign players for movie acquisition," says Filmy business head Ashutosh, while not divulging further details.

According to market sources, Sahara is in talks with at least three international studios for acquiring the international titles. The list includes Buena Vista Pictures Distribution, the motion picture and television feature distribution company owned by The Walt Disney Company.

This move will see Filmy joining rival channels Max and Star Gold, which are already into telecasting dubbed versions of popular Hollywood movies. However, Zee Cinema has been distancing itself from the strategy of telecasting Hollywood movies dubbed in Hindi.

As part of the programming revamp, Filmy is also increasing the footage of its wrap-around content, which includes film-based shows and spoofs. The channel's anchors Rokki, Lal Gulab, Lallan and Ruchi Reporter will now do more shows on the channel during the breaks.

The decision to up the wrap-around programming was taken on the basis of an audience study Filmy conducted after completing three months, according to Filmy marketing and content head Shailesh Kapoor.

"We have received feedback from our viewers, asking us to increase the participation of our anchors in our programming. They want to watch more of the film-based content. Accordingly, We have a new segment 'Filmy Hot Break', which will be of the duration of 60 to 90 seconds. Our anchors will be presenting various forms of content, based on the particular movie on air at that time, during these breaks. This segment comes in 21 movies a week, in each time slot of 10 am, 3 pm and 8 pm," says Kapoor.

The learnings have inspired Filmy to take a re-look at its film news programming as well. Accepting the demand for the latest film news updates, the channel has now started airing 60 second capsules of film news throughout the day, Monday to Friday. In the weekends, the channel continues telecasting its 30 minutes film news programme Aaj Ka Filmy Khabar. "The effort is to break stories and offer our viewers live updates on the happenings in the entertainment industry," reasons Kapoor.

The Filmy Short Film Festival contest, which is positioned as one of its big ideas of 2006, will start rolling from the third week of August. Filmy will be telecasting the shortlisted entries Monday to Friday and during the weekends, it will air some of the best entries handpicked by the jury head Madhur Bhandarkar. The channel will be announcing the final winner in September.

On the marketing front, Filmy is following the strategy of taking its lead anchors off air and positioning amidst the public. The channel recently associated with Rakesh Roshan for his latest release Krrish and had Lallan performing in the respective theatres. Similarly, Lallan will be doing a Shahrukh act in theatres where Kabhi Alvida Na Kehna would be releasing.

Latest Reads
Arnab Goswami to lead IPL finale debate on Star Sports

MUMBAI: Prior to the IPL finale, viewers will witness an interesting debate led by Republic World co-founder, MD and editor-in-chief and TV most prolific face Arnab Goswami. The theme of the debate is who will win the world’s toughest finals? The show will see cricket experts led by team Dean...

Television TV Channels Sports
MNX launches Super League chatbot

No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

Television TV Channels English Entertainment
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs
Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is...

Television TV Channels Viewership
Star India mulls adding VR to PKL 6

MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.

Television TV Channels Sports
BTVI to leverage digital mediums for growth

MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not to renew its deal with Business Broadcast News. BTVI got its COO Megha Tata in 2016 at the same time it got its new name. 

Television TV Channels News Broadcasting
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories