Zee News goes interactive on Dish TV, sports to follow

NEW DELHI: Dish TV, India's first DTH platform, announced that Zee News channel has gone interactive and Zee Sports is to follow suit from mid-September.

Talking to on the issue, Dish TV business head Jawahar Goel added that apart from interactivity, Dish TV subscribers can also enjoy all Star channels at no extra cost till 30 September.

"Interactivity is something that we had promised our subscribers as part of value-added services and over a period of time we have readied ourselves with the right technology," Goel said.
Dish TV interactive services also consists of a gaming channel and electronic programming guide.

An interactive Zee News will enable a viewer to watch a live programming, while simultaneously giving him or her option to access information on a variety of other topics via eight windows.

Information can be had in the areas of business, entertainment, crime, sports, top 10 news stories and weather report of 100 Indian cities, apart from the live news bulletin or programme being aired at the moment.

How does this work? A subscriber of Dish TV wants to see whether Indian tennis sensation Sania Mirza has won her latest match in the on going US Opens or not and cannot wait for the sports segments to come in the news bulletin.

So, while a news bulletin is on on Zee News, a few presses of the buttons can take the viewer straight to the sports section for the Sania news story even as the main news bulletin continues.

To facilitate interactivity on the Dish TV platform, the company has tied up with the US-based Open TV, a company specializing in such activities and features.

Apart from news, Dish TV is also planning to go interactive with sports, starting with Zee Sports. Sports interactivity will involve freezing of shots from a particular angle, getting player details immediately without having to wait for the sports channel providing it and statistics about the game in progress and sports in general.

The interactive Zee Sports will start on Dish TV with the tri-nation cricket series involving India, Australia and another country at a neutral ground from mid-September for which Zee has the telecast rights.

India began commercial DTH operations in October 2003 and by December 2004 reported over three million subscribers.

Hong Kong-based market research firm Media Partners Asia (MPA) has said India is poised to become Asia's leading cable market by 2010, the largest satellite market by 2008 and the most lucrative pay TV market by 2015.

Presently, apart from Dish TV (over 1.25 million subscribers), other DTH players active in India are Tata Sky and pubcaster Doordarshan, which provides a subscription-free service of free to air channels through DD Direct+ that has over 1.1 million subscribers.

Latest Reads
“We focus on digital to promote non-film music” - Vinit Thakkar

EMI Records India recently launched its own unique platform VYRL Originals which completed six months on 12 July. Every month, a single was released with the latest being Aaya Na Tu by Arjun Kanungo and Momina Mustehsan. EMI Records India was launched in May 2015 by Universal Music Group in...

Television TV Channels Music and Youth
Star Bharat experiments with early morning slot

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

Television TV Channels GECs
National Geographic’s new show to tell success stories of India’s icons

National Geographic will be coming up with a unique show called Mega Icons which will see the success stories of inspiring personalities of India from different platforms.

Television TV Channels Factual & Documentary
Viacom signs deal with for small screen content

Kids’ entertainment platform has raised $15 million in a funding round led by Viacom. Under their agreement.

Television TV Channels Kids
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories