(3 August 2006 6:00 pm)

MUMBAI: Mobile2win has announced the launch of Anthony Kaun Hai (AKH) mobile game. They have launched the game in an exclusive tie-up with Nikhil Panchamiya, the producer of the film. The game has been developed in-house using the latest Java technology.

Mobile2win India country head Rajiv Hiranandani said, "Indian consumers are looking for entertainment at their fingertips and mobile2win has recognised that and has thus brought AKH to the consumers. The growth of Bollywood related content is only going to increase with the increased cellular penetration levels into smaller cities and we are well positioned to tap into that."

The Anthony Kaun Hai mobile game and content can be downloaded onto any GPRS enabled handsets via the Mobile2Win zone through major mobile operators like Airtel, Hutch, BPL, Idea, Spice, Reliance, BSNL, MTNL, Tata etc covering all circles across the country. This content has also been made available to leading media entities for downloads to their consumers.

Anthony Kaun Hai game has been devised keeping in mind the new generation of mobile users. As in the movie, Champ (Arshad Warsi) has a visitor, who's carrying a nasty looking gun. Master Madan (Sanjay Dutt) has come to put a bullet in Champ's head. If Champ doesn't act fast, he'll end up with a hole in his head. The game's aim is to help Champ escape and quickly. There are 10 levels. Arshad starts at the top floor of the hotel and ends when he manages to slip out of the lobby. There are more walls in the higher levels. Each level is a different floor of the hotel.

Every few times Master Madan makes a move, a blurb appears containing one of his dialogues from the movie appears such as Anthony Kaun Hai? Champ will respond accordingly depending on the text, which appears. When Madan says, Anthony kaun hai?, he replies "Main Nahi."

Alternatively, a pop up can appear. Champ's pop up will show a picture of a scared Arshad Warsi accompanied by text.