Television

CAS: Govt populism may force low prices

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/09/Untitled-1_6.jpg?itok=b9bz7Tg1

NEW DELHI: Popular pay TV channels at prices below Rs. 10 (Rs. 47=1US$) each for Indian cable TV subscribers?

Might be hard to believe, but may become a reality if the Indian broadcast regulator succumbs to pressures from the government to keep cable TV prices at present level in a CAS-enabled regime.

According to information available, Telecom Regulatory Authority of India (Trai) is likely to announce later today prices of pay channels that may look ridiculously low.

Sources in the regulatory body indicated that there’s immense pressure from the government (read the information and broadcasting ministry) to keep cable TV subscription at affordable levels when addressability is rolled out from 1 January 2007.

Presently, an Indian household shells out between Rs. 150 to Rs. 400 on an average per month for cable TV channels ranging between 30 to 100 depending on the locality of residence.

The present mantra is simple: posh-er the area, higher the subscription fee.

It is leant that the I&B ministry is in favour of pricing popular pay channels (Star Plus, Zee TV, Sony, HBO, Star Movies, ESPN and Star Sports, for example) at prices that would be affordable and keep the average monthly outflow to around Rs. 170 (exclusive of free to air channels).

If this formula is taken into account, then most popular TV channels --- most of which are pay --- have to be priced around Rs. 5 or below Rs. 10 to cater to the varied taste.

Out of the 265 TV channels that the government recognizes --- 65 have applied for landing rights and the rest uplink from India --- approximately 70 are pay channels.

As per a court mandate, agreed upon by the government and industry stakeholders, CAS is to be implemented in the south zones of Kolkata, Delhi and Mumbai from midnight of 31 December 2006.

Sector regulator, buffeted between demands from the government and the industry, has to announce prices of pay and free-to-air channels (basic tier in an addressable regime) by the evening of 31 August to adhere to a Delhi court-mandated sequencing of CAS rollout.

It needs to be seen whether Trai will give a go-ahead to the prices submitted by various pay channels (most bouquets have given wholesale prices) or decides to go in for a maximum retail price (MRP) in case it finds them unreasonable.

According to a report put out by the Press Trust of India (PTI) on 10 August, I&B minister Priya Ranjan Dasmunsi informed Rajya Sabha (Upper House) that television viewers will have to pay less under a CAS regime.

There would be no charges on free-to air channels, the minister had said, adding the viewers would pay according to pay channels they opt for instead of paying a fixed tariff varying from Rs. 150 to Rs. 300 per month currently.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tumbin.jpg?itok=BK_vfhpI
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/irra.jpg?itok=HbcXocFG
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/network18a_2.jpg?itok=UB6MjyrR
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/bbc.jpg?itok=D-KQbcCd
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tv18.jpg?itok=9obzztU8
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 10 crore for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 23.6 crore for the corresponding year...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/sameer.jpg?itok=FzSr16mH
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/SonyLiv.jpg?itok=Jywzm6hT
Sony Six rakes in ad rev from BBL despite slow start

MUMBAI: The second most popular domestic T20 cricket tournament in the world after Indian Premier League (IPL) is Australia’s Big Bash League (BBL). The Cricket Australia rights, which were with Star India from 2011-12 to 2016-17, have now been acquired by Sony Pictures Network (SPN) India for the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/gurjeev.jpg?itok=nTzETBBg
Star India gets aggressive with global programme syndication sales

MUMBAI: Leading Indian media and entertainment major Star India is quite confident that its new catalogue of historical dramas and contemporary soaps and series will gain traction as it continues with its international syndication drive.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/master-chef.jpg?itok=ds-D89hr
Season 8 of the drama-packed reality cooking series, MasterChef U.S. premieres on Star World

Viewers are in for a delectable treat as world renowned celebrity Chef Gordon Ramsay returns to the small screen along with celebrated American chef and television personality Aaron Sanchez and chef, author and television personality Christina Tosi in the latest season of MasterChef U.S. that will...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories