Animax turns 24x7 in Malaysia; available on Astro

MUMBAI: Animax, the animation channel in Asia has announced that it will be available 24x7 in Malaysia starting 31 August and will be carried exclusively on cable provider, Astro.

As part of the channel's expansion plans, Animax will upgrade from a time-block channel to a full service channel to provide target demographic - youths and young adults. It will thus reach out to over 1.9 million Astro subscribers.

Animax viewers in Malaysia will get to watch cutting edge animation in both English and original Japanese language, with Bahasa Malaysia subtitles during the primetime belt (6pm-8.30pm), informs an official release.

Animax Asia vice-president Betty Tsui says, "We are excited to launch Animax in Malaysia with a strong partner like Astro and bring viewers exceptional anime entertainment like never before."

Greater youth-driven plans are in the pipeline, beginning with a Malaysia edition of on-air initiative, Imagine-Nation, featuring local talents that go beyond the ordinary. Imagine-Nation was launched last June in Singapore, Hong Kong and the Philippines. It features famous people connected to the creative world of games, film and design, sharing their visions and inspirations with viewers in a series of candid interviews, adds the release.

In keeping with the channel's commitment to engage and inspire the youth, recently two lucky Malaysia Animax contest winners gained exclusive backstage tours and met with top gamers at the World Cyber Games 2006 Asian Championship, where Animax was a principal partner.

Tsui adds, "The host of talent in creative fields are aplenty in Malaysia and I am thrilled to be able to share creative passion with the youths in Malaysia. We hope to inspire them through the Imagine-Nation project and more."

Animax Asia, a regional youth cable and satellite TV channel dedicated to Japanese animation (anime) programming under SPE Networks - Asia, brings to Asian viewers animation from Japan and anime-inspired original productions and activities.

Offering programmes of various anime genres from sci-fi (Ghost in the Shell), action (Blood+), romance and fashion (Honey and Clover, Paradise Kiss) to drama (Black Jack, Girl from Hell) and anime favorites (Dragon Ball), Animax will showcase a line up of high-quality programmes targeted at its youths and young adults demographic in the coming months - including first-run series, Girl From Hell during Halloween this October 2006, adds the release.

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