Television

ESS partners with Special Olympics

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/16/Untitled-1_2.jpg?itok=vx1xTKEL

MUMBAI: ESPN Star Sports (ESS) has announced a partnership with the Special Olympics, the international non-profit organisation dedicated to improving the lives of people with intellectual disabilities.

ESS says that it is well-positioned to deliver the Special Olympics message across Asia, including calling upon the services of sporting legends who have built a relationship with the network over the years.

Among the media programmes lined up by ESS is the television production and broadcast of the 1st Special Olympics International Cricket Cup which will be held in Mumbai from 6-13 November 2006. 12 men’s and three women’s teams will take part in the inaugural competition, involving 272 athletes and over 600 volunteers, coaches and officials. The countries taking part in this inaugural event are India, Afghanistan, Australia, Bangladesh, England, Nepal, Pakistan, Sri Lanka, West Indies. Female teams from India and Pakistan will also take part in this event.

Special Olympics International chairman Timothy P. Shriver said, “We have been expanding and developing many programmes in the Asia Pacific region recently and have always had the goal to reach out to significantly many more people with intellectual disabilities worldwide. We have just reached two million athletes participating in 150 countries. Yet there are nearly 170 million more waiting. In addition, our message has to extend to the mass public in a much more powerful and significant way. ESPN Star Sports can make that happen.”

Among the sporting stars who have stepped forward to lend their support to ESS' commitment to Special Olympics are legendary batsman Sunil Gavaskar, skipper Rahul Dravid, Irfan Pathan and Mohammad Kaif. Tailor-made public service announcements have been created by ESS featuring these Indian cricket legends.

Special Olympics Asia Pacific MD Troy Greisen, says, “We are absolutely thrilled about this partnership with ESPN Star Sports as it is a great opportunity for us to spread the word and inspire people throughout Asia to get involved and support Special Olympics. ESPN Star Sports is the most powerful medium for us to achieve this as the premier sports network in Asia. Not only does ESPN Star Sports reach millions of viewers whose lives can be touched by our message and hopefully become supporters, it is also a great platform to showcase the ability of our Special Olympics athletes alongside other world class athletes.”

ESS Asia MD Jamie Davis said, “Special Olympics is indeed a very special organisation. Its ideals are something we are very attracted to and something we want to fully support. Nothing will be more satisfying than to be able to play a small part in changing the lives of these special athletes.

“ESPN Star Sports’ commitment will not stop at producing and broadcasting the flagship events of Special Olympics, which will start with the cricket tournament in Mumbai. ESPN and Star Sports will also run public service announcements to increase the awareness of people with intellectual disabilities and it’s staff will actively work with the Special Olympics athletes through volunteer coaching programmes”.

ESS India MD RC Venkateish said, “Our network has a huge presence in India and we are looking forward to achieving something very important for Special Olympics in Asia. The continent has its own special athletes and through the powerful mediums of sports and television, we can help Asia play a more important role in helping people with intellectual disabilities.”

Gavaskar said, “As a sportsman, getting involved in a cause as big as this, especially since it is about speaking for a group of athletes and promoting their cause throughout Asia, is perhaps one of main highlights of my career. If I am able to help achieve the goals that Special Olympics are looking for, then, it will perhaps even surpass what I have ever achieved in cricket.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/dth.jpg?itok=SKeBAh70
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/challenge.jpg?itok=evdSw-BZ
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/BBC.jpg?itok=JOGTF9zH
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anupam.jpg?itok=fMDsUqO6
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories