Television

Hungama Mobile & TSeries release 'Don' music on itunes

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MUMBAI: Hungama Mobile, a popular aggregator of Indian entertainment content and TSeries, have announced the availability of the music of Farhan Akhtar's eagerly-awaited Don for purchase on the iTunes Music Store (www.itunes.com).

This is the first time in the history of Bollywood that the soundtrack of a movie is being made available online on the same day as the official launch of its music, and prior to public availability of its music on CD. The soundtrack of the film will be featured on the World Page on iTunes, informs an official release.

The music was released on 26 August at an event, wherein along with Shahrukh Khan, music director of the film, Shankar, Ehsaan and Loy were also present.

Hungama Mobile MD and CEO Neeraj Roy said, "This provides a great opportunity for Bollywood, as the worldwide popularity of iTunes means we can reach out to the growing Bollywood fan base online, wherever they are. We're proud to have achieved a milestone by making the Don music available on iTunes."

"We are continually working to forge strategic relationships with key digital entertainment players, such as iTunes, to extend Hungama Mobile's presence in online entertainment globally," added Hungama Mobile chief operating officer Saleem Mobhani.

The film is a remake of Amitabh Bachchan starrer Don, which had hit numbers to its credit like Khaike Paan Banaras Waala, because of which expectations are high from Sharukh Khan starrer Don.

"It's another step forward in our endeavor to reach the Global consumer and offer them the best of Bollywood through our digital initiative which is the first from the Indian music industry," said T-Series chairman and MD Bhushan Kumar.

"We are really excited to be working with Hungama Mobile to deliver exiting and original entertainment content and are working diligently to establish a more comprehensive distribution network in the mobile and digital space."

Excel Entertainment producer Ritesh Sidhwani said, "We are excited to be working with Hungama Mobile to release the Music of Don for the First time on the Digital platform via the iTunes Music Store along with the audio release. We are looking forward to increasing the fan following of hindi films by reaching out to the main stream audience through iTunes and welcoming the new era of Digital consumption of content."

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