Zee Sports comes out with cricket show '22 Yards'

MUMBAI: Zee Sports has come out with a cricket show 22 Yards which has various segments.
22 Yards airs thrice a week on Wednesday, Thursday and Friday at 9 pm. An overall theme is selected for the week. Then there are three different shows based on that theme. The shows are a magazine show, a panel discussion / one to one interview and an archive show. The themes for the first two weeks are Sachin Tendulkar and The Glamour Boys of Cricket.

Speaking to Zee Sports VP marketing Gaurav Seth says, "Today Indian fans who are passionate about the bat and ball game want to go beyond just watching live matches. They are becoming more interested in issues around the game.

"If you look at newspapers you will see pages on cricket even when the Indian team is not playing. Stories on Dalmiya, Ganguly, John Wright's new book capture the public's attention. Hence we felt that it was a good idea to come out with a variety show that will appeal to everybody from the connoisseur to the armchair enthusiast."

The magazine show is based around a short interview and various packages / vignettes that deal with the weeks happenings in the cricketing world. For example the Pinch Hitters segment looks at the players in the news. The Boardroom looks at the news from crickets governing bodies.

The second show every week is an in-depth look at the week’s theme. This could be in the form of a one to one interview or a panel discussion depending on the week’s theme. The channel started by doing an interview with the Indian cricket team's physiotherapist Andrew Leipus.

The channel has also done a panel discussion on glamour and advertising in cricket featuring Kapil Dev, Lathika Khaneja and Sharada Ugra.

The 22 Yards archive show is positioned as being quite literally a blast from the past. Here the channel dwells into the archives and feature a performance by a cricketer that best integrates with the theme for the week. For Sachin Tendulkar week the channel had showcased his first Test century.

For the upcoming Glamour Boys week the channel will be featuring one of Ian Botham’s match winning performances in Bothams Test. Another theme that the channel is looking at is the upcoming tri series involving India, Australia and the West Indies in September. India has not played Australia for two years. So the anticipation is high.

Latest Reads
Pittie Group launches news portal

Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories.

Television TV Channels News Broadcasting
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut...

Television TV Channels GECs
The seasonal show saga on Indian GECs

MUMBAI: Daily soap operas, with an infinite number of episodes, is the unique feature of India’s TV entertainment offering. From the era of a single national broadcaster to today where you can pick from a plethora of general entertainment channels (GECs), times have surely changed. What is slowly...

Television TV Channels GECs
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories