Television

Samsung targets 70% growth in digital media business

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/27/Untitled-1_7.jpg?itok=RsmaW9fy

MUMBAI: Samsung India is aiming to achieve a 70 per cent growth in its digital media business this year. The digital media business, which is a new thrust area within the company's audio video portfolio, includes products like digital still cameras, digital camcorders, digital audio players (MP3 players) and DVD players.

"We plan to grow our digital media business by launching wow, aspirational products like the NV Series as well as by creating new product segments like the 6-in-1 multifunction camcorders within the digital camcorder segment," said Samsung India deputy managing director R. Zutshi.

(L to R) Samsung India general manager audio - video business Rajiv Kenue; director sales Pradeep Tognatta; model Kamal Siddhu; deputy managing director R Zutshi at NV -Series digital camera launch
The Samsung 'NV' series in digital still cameras launched today comprises NV10: the world's first 10 mega pixel digital still camera (DSC); NV7: slim camera with 7x zoom; and NV3: world's first camera with MP3 and stereo speaker in-built functionality.

In addition to the NV Series, Samsung has also launched three more products in the DSC category -- Digimax i6: the world's first camera with portable media player feature in a digicam; Digimax L-85: the world's first HDMI camera and Digimax L60: a six mega pixel camera with MPEG4 VGA recording (30fps movie clip).

With the introduction of the new DSC range, Samsung has 11 DSC models priced in the range between Rs 8,990 and Rs 49,990.

"Our strategy to grow our DSC business is to help the existing analogue consumers to upgrade to Digital Still Cameras on the strength of our aspirational products and attractive pricing. We will also be enhancing our channel presence for this category by tapping both the existing CE Channel as well as strengthening our presence in the photographic channel," said Samsung India director sales Pradeep Tognatta.

Samsung is targeting a 400 per cent volume growth in its DSC business this year.

Samsung India also announced its foray into the fast growing DVD camcorder category by launching its VP-DC 163i and VP-DC 565wi DVD camcorders with optical zoom.

MS-11, the ultra compact memory player from Samsung represents a new segment within the existing digital camcorder category with its 6-in-1 functionality - webcam, storage, camcorder, digital still camera, MP3 player and voice recording functions.

Samsung India has priced its VP-D363i Digital camcorder model at an introductory price of Rs 17,990. With the introduction of the new digital camcorder range, Samsung has eight digital camcorder models priced in the range between Rs 17,990 to Rs 39,990. Samsung is targeting a 200 per cent growth in its camcorder business this year.

The company is also strengthening its Plasma lineup by launching its Q7 series of Plasma TVs in 106 cm (42") and 127 cm (50") screen size segments. These HD ready Plasma TVs are differentiated on account of their FilterBright technology for sharper, deeper and brighter display in any lighting condition; Smooth Motion Driver for clear and smooth image even in fast moving scenes and their 13-bit processing capability for an amazing display of 549 billion colours.

With the launch of these new Plasma models, Samsung now has a lineup of four Plasma models in 42" (2 models), 50", and 63" screen sizes, priced in the range between Rs 99,000 - Rs 700,000.

Samsung India is expecting to grow its audio video business (AV) by 50 per cent in the July - December 2006 period based on its range enhancement in key AV product categories like flat panel TVs and digital media products, enhanced channel presence and awareness creation through Samsung Dream Home Roadshows.

Zutshi added, "Our considerably enhanced sales infrastructure coupled with our new product launches should help us successfully optimize our festival sales in the second half of this year."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/FYI.jpg?itok=zxAeQJH0
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mehul_Kapadia.jpg?itok=8ov9ErjP
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/week%2041.jpg?itok=dlmdEXYB
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/bb.jpg?itok=zY4XZsFs
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/kaal.jpg?itok=UqtRUxIk
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/cnbc.jpg?itok=EokyIsrZ
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/news.jpg?itok=DMl2reiu
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/allu.jpg?itok=B2FEfPB4
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/10/btvi.jpg?itok=VtXL2F1Y
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories