(2 August 2006 6:00 pm)

MUMBAI: Netgear which provides branded networking products, and UK pay TV platform Sky have announced a deal.

Netgear's wireless router technology provided free to all subscribers to Sky’s new broadband internet access service. Sky Broadband can cut household bills by hundreds of pounds a year whilst bringing customers the benefits of both super-fast broadband and wireless connectivity via a customised NETGEAR router, known as the Sky Broadband Box.

Aiming to provide great-value, fast, easy broadband connectivity for millions of Sky customers, Sky Broadband is available immediately with a choice of products including up to 2Mb download speeds with no monthly subscription. Sky Broadband also offers a choice of other quality products with download speeds of up to 16Mb. Monthly download usage ranges from 2GB to unlimited.

The launch of Sky Broadband comes as Sky seeks to take advantage of the UK’s accelerating demand for broadband connectivity, which, according to the Broadband Stakeholder Group, will double over next four years with household penetration exceeding 80% by 2010.

Netgear UK and Ireland country manager Mark Power says, “Netgear too wants to be at the forefront of this growing opportunity. This collaboration with Sky – one of the UK’s highest-profile, premier content providers – should help secure exactly that.

“With an existing base of more than eight million customers and an offering that clearly spells great flexibility, quality, and value, Sky promises to be a major force in future broadband adoption and integration. Adding free wireless connectivity to this mix makes it more compelling still.”

Sky’s director of product strategy and management Brian Sullivan says, “Sky is committed to delivering the content that our customers want and they in turn trust us to deliver products and services that work at the touch of a button. Utilising some of the most reliable, cutting-edge wireless technology available today, our agreement with NETGEAR fits this strategy perfectly.”

The launch of Sky Broadband was made possible by Sky’s network, which already covers 28 per cent of UK households. The network is rolling out fast across the UK and is expected to pass more homes than the entire cable industry by early next year, reaching 70% of all UK households by the end of 2007.

Sky digital customers who are not covered by Sky’s broadband network can enjoy Sky Broadband Connect, which features all of the benefits of Sky Broadband Mid for a £17 monthly subscription. As the Sky network rolls out across the UK, newly covered Sky Connect customers will be offered the Base, Mid or Max products as their area gets