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The integration of the Arroyo platform into
the Cisco IP-NGN (Next Generation Network)
architectural framework will help enable
carriers to accelerate the creation and
distribution of network delivered entertainment,
interactive media and advertising services
across the growing portfolio of televisions,
personal computers, mobile handsets and
emerging media capable devices in our increasingly
connected lives, informs an official release.
"The
entertainment industry is going through
a major shift while consumer desire for
personalized on-demand service is on the
rise. The industry is quickly evolving from
pure video-on demand to anything-on-demand
with any content delivered to any end device.
Cisco's next generation network strategy
offers service providers the ability to
make this vision a reality," Cisco
senior vice president and general manager
Michelangelo A. Volpi. "With the addition
of Arroyo's innovative software, which offers
flexibility in content delivery, service
providers will be in a position to serve
content how, when and where consumers want
it."
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