Star Gold announces social project 'Rang De Basanti Salaam'

MUMBAI: After last year's Project Swades, Star Gold has announced its flagship social initiative for the year, Rang De Basanti Salaam. The project is aimed at rewarding those ordinary people, who might be strangers to us but have kept the spirit of heroism alive.

Rang De Basanti Salaam will honour those unsung heroes who have risen above and beyond their everyday lives. It will honour individuals whose actions have impacted their community at large. The initiative salutes individuals who reached out to touch another person's life and unknowingly changed it forever, states an official release.

Star India, Marketing, Satya Raghavan says, "India in the last year has faced a number of catastrophes. The country has emerged as a winner against terror and attacks. We have proved to the world that we as people have enough of compassion and humanity to wash away the trauma and suffering. All of this would not be possible without the support of fearless and undaunted people, which Star Gold acknowledges though the Rang De Basanti Salaam."

Kicking off the initiative, Star has invited entries from individuals who know of unsung heroes under the age of 30 from 22 August 2006. Entries can be sent in by telephone Landline BSNL- 1255578, Mobile BSNL - 127827, or by logging on to The last date for entries is 3 September 2006. A panel of judges will select 10 most impactful entries, informs the release.

Star Gold will telecast a special episode narrating these 10 stories. Viewers from all over the country can give their respect to the unsung heroes via SMS. The money collected from all the SMS received will be equally divided between the 10 heroes. The initiative will culminate with the telecast of Rang De Basanti on the channel on 2 October.ks India (SPN) realigns key portfolios

Latest Reads
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment
"Let India open its market, we will open ours" - PEMRA chairman Absar Alam

Pakistan’s TV watchdog - the Pakistan Electronic Media Regulatory Authority (PEMRA) - charimanAbsarAlam was in the line of Pakistan’s Geo News anchor Shahzaib Khanzada’s fire last week. In his Monday to Thrusday current affairs talk show AajShahzaibKhanzada Kay Sath - the anchor grilled him time...

Television TV Channels GECs
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories