Television

Christina Aguilera, The All-American Rejects set to zizzle at 2006 MTV Video Music Awards

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MUMBAI: US music broadcaster MTV has announced that Christina Aguilera, Beyonce, Justin Timberlake and The All-American Rejects are among the performers for the 2006 MTV Video Music Awards.

The event takes place on 31 August.

MTV says that the event will be a multi-platform, multi-screen experience. For the first time ever in the awards show history, MTV will expose fans to the insanity on and off the stage. While the VMAs are airing live on MTV, Overdrive, the network's broadband channel, will air "VMA Live: Backstage Uncensored", a live view of the all the action behind the scenes and backstage viewers have never gotten to see.

In addition to the television and broadband experiences, MTV Mobile on all wireless carriers will also offer updates and recaps of the VMAs within minutes. Also, prior to the show, viewers will have access to all nominated videos on MTV Overdrive (www.vma.mtv.com).

The event will be available to a potential viewing audience of more than 1.3 billion people via MTV's global network of 50 channels reaching 481.5 million households around the world as well as through syndication. Its convergent and original online programming will reach the entire interactive community, via MTV's 44 Web sites around the world.

The sponsors of the event are Acuvue, Chevrolet, Dodge, Herbal Essences, JCPenney, Pepsi, Taco Bell and Virgin Mobile USA.

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