DD Urdu channel starts beaming

MUMBAI: Doordarshan’s Urdu channel -- DD Urdu -- was officially launched on 15 August to coincide with India's 60th Independence Day.

With its launch, DD Urdu now becomes the second service after ETV Urdu, managed by the Hyderabad based Eenadu TV, to have a 24-hour channel dedicated to the language.

DD Urdu was officially launched by Prime Minister Dr Manmohan Singh, who said that with the combined force of globalization and television, which would reach every nook and corner of the world.

The advent of this channel will strengthen the civilisational foundations of the country and would promote unity, Singh said.

Urdu is a symbol of rich, cultural and literary mosaic of our country and the new channel would help take this role of Urdu language further forward, he added.

In a speech laced with poetry and erudition, the PM dwelled on the social and literary achievements of Urdu and celebrated the language’s contribution in the cultural journey of the nation, according to an official release.

Information & broadcasting minister Priya Ranjan Dasmunsi said the new channel will fulfill the media needs of over 50 million Urdu speaking people in the country. The UPA government is committed to this cause and will provide all support in this regard, Dasmunsi stated.

Referring to great Urdu poets like Mirza Ghalib, Mir Taqi Mir and Firaq Ghorakpuri, Dasmunsi said that Urdu language and literature have had a deep impact on our culture. "During the freedom struggle, famous Urdu slogans motivated and inspired the youth. Urdu had brought about a new culture and promoted the concept of unity in diversity," he added.

In his welcome address, Prasar Bharti chairman MV Kamath described Urdu as a pan Indian language. He said that DD Urdu would preserve and promote the great cultural heritage and literary aspect of this rich language.

UPA chairperson Sonia Gandhi, several Union ministers, personalities and senior officials of the I&B ministry and Prasar Bharti were present on the occasion.

DD Urdu channel has been conceived as a heritage channel, which will have segments on entertainment and enrichment for culture and information. It will initially have a daily transmission of seven hours which would subsequently be extended to 24 hours per day.

It is worth noting here that the British Broadcasting Corporation (BBC), has been scouting for joint venture partners for launching television news channel services in Urdu, beside Hindi, in India.

Sahara news network, which manages a bouquet of news channels, had also targeted to launch a Urdu news and information channel on 15 August. But, the channel is likely to be on air by the end of the current year.

Latest Reads
BIG Magic acquires 'Boonie Bears' exclusive FTA rights

BIG Magic has acquired exclusive FTA rights of ‘Boonie Bears’, the No.1 and most popular animated series in China. BIG Magic has renamed it ‘Babloo Dabloo’ for the Hindi viewing audience. Babloo Dabloo airs every Monday – Sunday 10 am – 11 am & 5 pm – 6 pm only on BIG Magic

Television TV Channels GECs
PBL: Setting stage for next big thing on Indian sporting landscape

India has witnessed the emergence of a multi-sports culture over the past few years. This significant development has come on the back of a promising display by Indian sportspersons across various disciplines, the meteoric rise of home grown leagues and the consequent widening of the fan base of...

Television TV Channels Sports
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories