NEW DELHI: Animax, the international animation
channel, adopts a complete
English language feed as a continuation of the Animax Refresh to meet the requirements
of an ever growing and discerning Indian viewership starting this month.
With slick blockbuster animation series and shows that are more youth and young
adult focused, Animax is punching into a different market segment to better attract
the 15 to 24 years old, an age group with the real purchasing power. Operating
a single English language feed is meant to better serve this segment.