Television

MTV looks to stay ahead of digital curve in India

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/24/Untitled-1_6.jpg?itok=_D9bw_py

MUMBAI: Even as the big media companies gather their forces for the upcoming battles for mind share in the new digital world, each are going about it in different ways. The aim is common to all of them though - multiplatform strategies of building an engaging universe of music, gaming, entertainment, news and interactivity for targeted audiences.

And, while India may not be where the major digital battles are fought any time in the near future, MTV for one is attempting to stay ahead of the curve and preparing for more change by introducing new mobile and online services for the ‘networked generation’.

For MTV Networks International senior vice president (digital media) Gideon Bierer, with opportunities unfolding, the country is approaching an inflexion point as regards the digital content delivery story. Bierer believes that new digital services will begin to be introduced in a significant way from next year on but it could take anywhere between three to five years for it to get serious penetration in India.

Queried about revenue streams, Bierer said that like in television subscriptions and advertising would form the main component and digital services also offered revenue opportunities through transactions.

For MTV, the aim is clearly to be the first mover in the digital space and helping it respond to changing tastes and compete with the internet and downloading could be channels like Flux, where the schedule is driven by the public. Flux, the multi-platform social-networking digital service originated by MTV Networks International in Japan last June, is launching in the UK & Ireland markets on 6 September. It is also being introduced in Italy around the same time.

Flux is positioned as a digital community and content integrated youth service that enables viewers to access short videos and music through their mobiles or computers, make recommendations to others and provide feedback. The channel will be aiming to attract the key 13 to 34-year-old demographic.

There is also the hybrid channel MTV Overdrive launched last April. Available through mtv.com, the initiative is aimed at entertaining viewers with both a linear viewing experience and video on demand capabilities in one web-based application. MTV Overdrive's lineup features news, music, on tv and movies among the services it offers.

Now while all this sounds very nice, what a certain Rupert Murdoch would have to say about all this remains to be seen. For in the west where the digital skirmishes are already on in full swing, it is News Corp's Myspace that is creating the most frenzy among the demographic that MTV has "owned" for nigh on 25 years. In India, only time will tell whether MTV is able to square up to the Star juggernaught, which has already declared aggressive intent in this domain.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/star.jpg?itok=XqQ1JaZk
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/punit.jpg?itok=QMjjRK9k
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/baba_0.jpg?itok=4dsXrFZQ
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tumbin.jpg?itok=BK_vfhpI
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/irra.jpg?itok=HbcXocFG
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/network18a_2.jpg?itok=UB6MjyrR
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/bbc.jpg?itok=D-KQbcCd
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tv18.jpg?itok=9obzztU8
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 10 crore for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 23.6 crore for the corresponding year...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/sameer.jpg?itok=FzSr16mH
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories