Television

Total Sports Asia sets up shop in Dubai

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/09/Untitled-1_15.jpg?itok=8l3ia5pP

MUMBAI: Sports marketing firm Total Sports Asia (TSA) is expanding its presence. It has set up an office in Dubai. The company is looking to organise two to three major events each year the scale of which will be bigger than the events it holds in India.

Speaking to Indiantelevision.com on the same TSA MD India and Middle East Navneet Sharma says, "I have shifted base to the Middle East. Our office is at Dubai Media City. We will focus on large scale events, sports events and entertainment stuff. We will scale up operation as we go by."

Stating that Dubai is a market where if you get one or two projects, the scale could be big, Sharma says, "There will be more million dollar events there compared to India as small things do not work there. In India, we do eight to 10 properties. In Dubai, we will do two to three events each year which will be worth at least a couple of million dollars each.

"TSA will look at family oriented properties in terms of ticketed items. It is also looking at holding large entertainment exhibitions. Music and mechanics will be part of events. We are looking at events which could be held as part of the Dubai Shopping Festival and also looking to have a World Wrestling Entertainment (WWE) tour in the Middle East.

"On the sports side, TSA is looking at triathlons and other running sports. It is also examining the possibility of taking Indian club football to the Middle East. After all 40 per cent of the population in Dubai is Indian. One possibility is taking Bhaichung Bhutia to Dubai and other Middle East countries for clinics."

As far as working with broadcasters is concerned, Sharma notes that TSA already has a strong relationship with Ten Sports which too has its head office in Dubai Media City. "We are looking to cement that relationship. Hopefully we can spread our expertise among the regional broadcaster as well. We are looking to push the International Badminton Federation in the Middle East."

Closer home in India, TSA is looking to work with news channels. For instance, during the soccer World Cup, it brokered a deal for Bhutia with CNN IBN. "We are suggesting to news channels on the utility of sports channels and how we can help them create programming that fits in well with the current environment. We had done a Bhutia deal with WorldSpace. They use him in short spurts and ask him soccer related questions. We also did a deal with DNA where his articles appeared.

"When the Champions trophy happens, every news chanel will do content around it. So we are coming up with ideas that can boost their profile. We are working on tailor made ideas for news channels. We are also in touch with NDTV. It could be archived programming or something that supports live chats."

As far as events are concerned, Sharma is confident about the adventure sports arena growing. "Earlier this year, it had organised the Mountain Dew Himalayan Challenge which saw people take part in adventure sports. Next year, the channel is looking to add skiing to the line up and the event will happen in January-February 2007.

"There were 90 entries. Three people were in each team during the Mountain Dew Challenge. Ten Sports aired the event in five episodes. Over the next two to three years, we are looking to get top level anchors who are knowlegeable about the adventure sports arena. We have also got a lot of corporate interest from companies.

"A four million dollar event, the channel is planning another adventure reality show for next year. This will have elements of strength and power in it and will be held in three cities. It is also looking to bring in squash in sometime in the future."

He adds that Total Sports Asia had helped Adidas with the organisation of the Adidas+ Challenge. "The logistics involved were humongous. We did the event in seven cities back to back."

This year, the Hungamathon will done again in association with Hungama TV. TSA is also looking to organise expositions on the retail side of sports and events like Futsal will return again.

A new area that TSA is looking at is organising concerts where it will organise concerts with major pop stars like Beyonce.

"As we have an Asian network, we can schedule the artistes tour across Asia. Pop music is a strong area to start with as we are confident of a healthy return and we are in talks with the agents of some major pop stars. The time slot being looked at is between December to February 2007. I don't think that getting down equipment for rock bands like U2 is a challenge. The challenge is that stars have fees and the profitability can be a risky proposition at times."

In terms of new properties for television distribution, he notes that rights for football properties like English Premier League will come up. "We are also looking at licensing opportunities for different platforms like mobile. Our sister concern, Max Entertainment handles all entertainment properties for licensing, mobile and television."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/mur.jpg?itok=Hql64_2L
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/uday.jpg?itok=0wuMIwoY
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/bob.jpg?itok=zPgBgsME
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/mania.jpg?itok=Jb64uy53
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/spn.jpg?itok=yceBilrp
SPN India to telecast Real Madrid vs Barcelona at 4:30 pm

Less than two weeks to Christmas and Sony Pictures Sports Network (SPSN) launches its “Christmas Comes Early” campaign as a build-up to the biggest football clash of the year, El Clasico.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Jayantilal_Gada.jpg?itok=-ygDcfK4
PEN to launch Hindi music channel Dream TV

MUMBAI: Despite the glut of pure-play Hindi music channels on television today, Popular Entertainment Network (PEN) is adding one more to the fray. The new channel, called Dream TV, will provide 24-hour programming.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Bert_Habets.jpg?itok=_3lbVIV6
RTL Group restructures top management

MUMBAI: There’s change at the top at RTL Group–which owns Fremantle Media and operates a clutch of 61 TV channels–including RTL CBS and RTL CBS Extreme–and 30 radio stations in Europe. At his own behest, Guillaume de Posch will step down as co-CEO of RTL Group, effective 1 January 2018. He will...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/james.jpg?itok=rGws6itt
Disney expected to announce 21 CF buyout tomorrow: media reports

The Mouse House is closing in on the Fox. Media reports have emerged that Disney’s bid to acquire the Murdoch-owned 21st Century Fox (21 CF Fox) group’s entertainment assets is near closure. The price being talked about is anywhere between $60 billion and $68 billion and an announcement is...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/zee-tamil.jpg?itok=zryzfAwz
World television premiere of Maragadha Naanayam on Zee Tamil

Zee Tamil announced the world television premiere of critically acclaimed Maragadha Naanayam – the fantasy-comedy-thriller film that features Aadhi Pinisetty and Nikki Galrani on Sunday, 17 December at 4:00 PM only on Zee Tamil. Written and directed by ARK Saravan, the movie is a perfect blend of...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories