Riviera Resort Cannes readies for TV fiesta

CANNES: Blue skies. Crystal clear sea. A full sun overhead. Warm sand. A cool breeze that wraps around you. Cafes and restaurants with tables lining the sidewalk and serving mouth watering yummy French food from Provence and Cote D’Azur. Not to forget the wines from Bordeaux.

Welcome to Cannes on the famous French Riviera – home to the famed Film and Advertising Festivals and the lesser known TV festivals MipTV and MipCom.

The Cannes Croisette is packed with people, one sees dogs of every shape and size, every breed and race, being led around by their masters and mistresses – also of every shape and size. The elderly walk slowly, stumblingly, the youngsters make big strides.

The place is dotted with both young and old alike happy for a sunny escape to the warmer climes of this southern haven in France. A few kids are kicking a ball around on the sand, while others are hitting it around in a game of volleyball. A middle aged woman strips down, revealing a swim suit and plunges into the sea. Somewhere else an old couple sit on two chairs by the beach quietly holding hands, while another younger couple are kissing like they mean serious business.

The rest of France seems to be upset with its government for trying to institute a practical labour law and has been protesting; Cannes seems to be oblivious to all of this. Thankfully so.

30 March 2006 seems just perfect. The management at Reed Midem could not have asked for better weather. And even as it readies for its busiest MipDoc and MipTV ever, scores of trucks, vans, tents, containers, line up outside the Palais des Festivals and the Carlton Hotel. Close to 700 executives and workers are at work to bring out the 43rd MipTV. Twelve thousand TV broadcasting, and animation production, distribution and commissioning professionals and documentary producers are expected to descend on Cannes in the next two days for seven days of hectic back to back meetings, and deal making, followed by partying.

Inside the Palais, carpets are being laid out, booths and kiosks being erected, direction markers being put up. Clearly, MipTV has arrived and made its mark globally as one of the biggest content markets in the world. The TV division is led by the young and good looking Paul Johnson who under the leadership of Paul Zilk has been working hard to globalise what was once a more Europe and America focused TV market. Asia has been the target for the past two years since the duo took over a couple of years ago. Two years ago, China was given the status of country of honour, last year it was Korea, this year it is Dubai. Two years from now it could well be India, if the TV, mobile and animation community so desire it!

Wherever you look within and outside the Palais you can see the stamp of the west Asian kingdom of Dubai everywhere whether it is at the registration area where huge posters promoting the Dubai Media City or it is at the entrance to the Palais.

The ESP Films gang of Vineet Gupta, Rajgopal, Harry and Rana

This year gains significance from India’s viewpoint as more than 40 Indian producers and broadcasters have ventured out in order to increase their global competitiveness. First time attendees - actors and producers Anuj Saxena and JD Majethia – will add colour to the international TV star studded MipTV. Three - four years back there used to be barely 12-15 companies attending MipTV or MipCom. Other majors attending the market include Star TV (under Fortune Star, Hong Kong), Sahara One Media and Entertainment (to distribute their film library), Zee TV, the Ronnie Screwvala promoted UTV and Hungama TV, the Kishore and Sunil Lulla promoted Eros, Reliance Entertainment (senior executive Krishnan Durbhe is part of a speaking panel), WEG India (the private distributor of Hindi films), Endemol India (CEO Rajesh Kamath), Optimystix Entertainment, Maya Entertainment, Color Chips (the company has sponsored a table for its clients at the first International Interactive Television Emmy Awards being held at Cannes), Graphiti Multimedia, ESP Films (which won the documentary pitch last year at MipDoc), veteran documentary film maker Iqbal Malhotra of AIM Television, among many others.

Sanjeev Sharma of optymistix (extreme right), along with Iqbal Malhotra of Aim Television and Ashutosh Barve of Maverick Productions.

“What makes MipTV significant is the fact that the audiovisual content market is finding new outlets today. First there was just analog TV, now there’s digital and interactive TV and the mobile phone – and they are coming in a big way,” says Johnson. “You have majors such as Intel, Microsoft, AOL, Motorola – they are all coming to content markets such as MipTV and MipCom as buyers. They have learned that while they are leaders in technology there’s a lot they have to do from the creative content front in order to continue to retain their edge.”

The changing paradigm of creative content has provided opportunity for the Indian community, which some players such as Indiagames have grabbed and have been producing games for Hollywood. Some animation studios too have been outsourcing for Hollywood, though a lot more needs to be done here. Large Indian players such as Reliance too are getting into content acquisition directly as is evidenced from its presence at MipCom. Hopefully others will also take advantage of the global opportunity in a business that is probably the world’s largest industry.

Latest Reads
CNNMoney new section will be about the fastest growing economy; MoneyStream app launched

MUMBAI: Attracting 1.8 million average monthly page views, witnessing a 37 per cent growth in video consumption and 16 per cent in unique browsers month-on-month from India in less than a year’s time is not smooth. In its ambitious plan of global expansion, CNN Digital is leaving no stone unturned...

Television TV Channels News Broadcasting
Content a 'Game of Thrones'; AT&T's control over HBO, Cartoon Network, Warner Bros faces regulatory lens

The global media landscape is resulting in a new juggernaut as an internet and cable behemoth yesterday purchased an entertainment conglomerate making the former unmatched in its size and reach to consumers through home broadband, smartphones, satellite television and a battery of movies and cable...

Television TV Channels English Entertainment
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories