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Endemol secures deals on reality formats

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CANNES: Endemol international has secured a range of agreements on its reality formats, including Fear Factor, in addition to several new game show format deals.

The format of Fear Factor has also just gone to air on SET India. The format has now been sold to 24 countries worldwide including the U.S.

Set to premier this April, Fear Factor will air on RTL in Croatia, Show TV in Turkey, and later this year on Caracol in Columbia. This follows the success of the format's recent launches in Indonesia on RCTI and Malaysia on Channel 7. The series is made on locations in Argentina and Malaysia as a co-production between Endemol affiliates.

The Match , the sports reality format, has been acquired in Croatia by HRT and in Switzerland by SFDRS. And, Fool Around With is due to launch on Europe TV in France later this year.

The Big Brother rollout will premiere on Top Channel in Albania this September. This follows the launch of the first series on 17 March in Serbia on B92, simulcast in Bosnia on Pink TV. The format has now been sold to 38 countries.

Endemol's director of international sales Ed Louwerse said, "All the signs are that the worldwide reality TV phenomenon is here to stay. The vintage formats are as popular as ever and the more recent hits are showing significant growth."

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