SBS Broadcasting sees success with first original drama series

CANNES: Capitalising on its successful productions of local formats, SBS Broadcasting has branched out into original scripted drama development. The pan-European broadcaster's first original dramatic series For Better or Worse runs Monday through Friday 7 pm time slot on host network TV2 Hungary.

Today, more than a year since its debut, For Better or Worse continues to average 1.35 million viewers for a 14.4 rating/28 share among total viewers nationwide, the company claims in an official release.

Initially conceived in November 2004 by Interaktiv, the SBS-owned production company, For Better or Worse (Joban Rosszban in Hungarian) is a hospital drama series set in the small town of Csillagkut, near the capital city of Budapest. The hospital, Csillagvirag Clinic, is privately owned by Peter Pongracz (the series' protagonist) and his sister Reka, both practicing doctors. Focusing on the everyday lives of the town's three most influential families - the Pongracz, Nemes and Varnagy families - the series explores human relationships as well as medical issues.

The multi-layered storylines, crafted by the writing team of the scripted division of Interaktiv, involve elements of romance, jealousy, adolescence, comedy, and drama.

TV2 head of programming Lóránd Poich says: "We are very pleased with the audiences' response to For Better or Worse. Airing the program as a half-hour daily strip for over a year, we are encouraged by its ability to deliver consistently across all target demographic groups, proving to us that locally produced programming resonates with the viewer and really does provide an advantage to our station."

Added SBS Broadcasting VP production Daniela Matei, "This series has been an interesting exploration of developing original scripted drama series for our stations. As you know, our corporate mandate is always to deliver the best programming possible in the most cost effective and efficient manner. And based on the continuing success of this series and the affordability of the production, we are now looking at the possibility of adapting the local Hungarian scripts for other markets."

Latest Reads
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment
Sony Music acquires the music rights for 2018’s much awaited sports drama film ‘SOORMA’

Global music giant, Sony Music has acquired the music rights for Soorma – the greatest comeback story of the hockey legend Sandeep Singh.

Television TV Channels Music and Youth
Epic and Rupa publications announce the umeed india book on the occasion of international olympic day

EPIC TV - India’s only Hindi language, Indian Infotainment channel celebrates International Olympic Day with an exclusive unveiling of the first look of the Umeed India book published by Rupa Publications and based on its popular series, of the same name hosted by ace cricketer Virender Sehwag.

Television TV Channels Factual & Documentary
Iconic series Blue Planet II set for Indian TV premiere on Sony BBC Earth after a successful theatrical run

All eyes on TV as India’s #1 factual entertainment channel, Sony BBC Earth, premieres the world-renowned, path breaking and breath-taking series Blue Planet II for the Indian audience on June 25th at 9 pm.

Television TV Channels News Broadcasting
FOX Life celebrates a perfect celebrity mismatch in Great Escape’s new season

He’s rugged, she’s delicate. He’s adventurous, and she is spiritual. They are two friends who, at a distance, might seem like polar opposites. But get closer and you are sure to be surprised. FOX Life, India’s favorite premium lifestyle channel,

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories