AOL launches mobile browsing service

MUMBAI:AOL announced the debut of new mobile information and location services, including a new addition to the industry-leading suite of mobile AOL Search services. The new offering is a mobile browsing service that automatically adapts web pages for mobile screens. The easy-to-use mobile browsing service can be used by wireless subscribers with web-enabled phones.

According to a new survey AOL conducted with the Associated Press and Pew Research Center, 52 percent of adults keep their cell phone turned on all day, everyday, and 40 percent of those aged 18-29 are likely to drop their landline once and for all. The report reveals that more than 30 percent of adults want to search and browse the web from their cell phone, while 47 percent say that mobile maps and driving directions are a "must have" on the next phone they buy.

AOL's wireless group senior vice president of Products Eric Engstrom said,"We are committed to providing people with easy access to the web's full range of information, location and communications services wherever they may go. We are pleased to be working with the nation's leading carriers to provide their subscribers with our complete suite of popular and consumer-friendly offerings. Together, we are making it easy for people to stay connected to friends, family members and colleagues."

AOL's new mobile browsing service has been seamlessly integrated into the existing suite of mobile AOL Search services -- including web search, shopping search and local search -- to make it easy for consumers to navigate the web and find anything they need from their mobile device, according to an official release. Mobile AOL Search Services, including the new advanced browsing services, are available via mobile browser at .

The new browsing service also marks the successful expansion of AOL's alliance with InfoGin Ltd., a pioneer of web to mobile content adaptation solutions. AOL uses InfoGin's transcoding and content analysis technologies to extend the ease of desktop search and navigation to wireless devices, bringing a wealth of web resources to mobile users' finger tips.

Also, AOL is bringing its mobile portal services to Sprint subscribers nationwide. AOL's mobile web portal is a wireless version of the new portal ( It is a one-stop-shop that gives mobile users easy access to the newly enhanced mobile AOL Search, AIM, AOL Mail and AOL Pictures services as well as AOL's news, entertainment, sports and weather content.

Sprint subscribers now have full access to America's most popular instant messaging community via downloadable mobile AIM applications or through the wireless web. Features include presence awareness via the mobile Buddy List feature, IM Forwarding and two-way desktop-to-mobile (IM2SMS) messaging services.To learn more about mobile AOL services available to Sprint subscribers, please go to

In a related announcement, AOL debuted MapQuest's new web-enabled service making it easier for consumers to access Coming soon, MapQuest Navigator will enable consumers to access Global Positioning Service (GPS), turn-by-turn, voice-guided directions on their mobile phones.

Consumers with web-enabled mobile phones can access by going to .MapQuest expects the MapQuest Navigator service to be available through major U.S. cell phone providers later this year. For more information, see

Other services coming soon from AOL include a new mobile pictures upload feature will allow AOL Pictures users (AOL members and AIM users alike) to automatically post photos taken with their mobile device to their AOL Pictures account, regardless of their wireless carrier. The feature will be enabled through the AOL Pictures website (

AOL will also introduce mobile blogging capabilities that will enable consumers to automatically post pictures from their mobile device to their AOL Journal or AIM Blog.

Latest Reads
Mother's recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories