Television

Discovery Travel & Living redefines primetime with new Theme Weeks series

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/16/Discovery%20Channel.jpg?itok=YgwzSNq2

MUMBAI: Entertainment via television is competitive and viewer-driven. Last season's strategy of Theme Week series on weekdays prime time has worked for the lifestyle channel Discovery Travel & Living. The channel's current quarterly plan for April to June will continue to focus on promoting appointment viewing in the Monday to Friday 9 pm time slot.

Accepting the truism that weekday viewing differs from weekend viewing, the channel first introduced the concept of Theme Weeks in January this year. During the week, people have more consistent and routine living patterns: They get up, go to work, come home, eat and watch TV. And, tapping these viewers by appointment with its Q1 Theme-Week strategy, Discovery Travel & Living will present thirteen new captivating themes in the next three months.
Starting today (3 April), the channel will present the best and latest of lifestyle programming, offering viewers a better understanding and control over their television viewing. London Week is the first to be aired as part of the Theme Week series from 3 to 7 April.

Here, viewers follow the hidden trails into London's most renowned historic and cultural destinations. Starting with a journey deep inside the world's most luxurious department store, Harrods, to the never before tour into Madame Tussad's Wax Museum. Get a glimpse of London as a secret destination for high rollers and big spenders, where millions are won and lost in minutes. It's London like you've never known before.

Discovery Networks India vice president - Lifestyle Aditya Tripathi said, "Discovery Travel & Living has witnessed a considerable surge in viewership in the first three months of 2006 reflecting viewers' endorsement of the concept of theme weeks. The strategy has also allowed us to successfully communicate the channel's diverse programming."
Apart from London Week being aired this week, the Theme Weeks line-up from 10 April to 23 June includes the following:

Miami Ink Week from 10 to 14 April: Miami Ink is a specialised tattoo shop on South Beach, Miami. This reality series showcases the ordeals of four friends and their apprentice as they try to build a thriving business based on their extraordinary art.

American Casino Week from 17 to 21 April: This series chronicles the high pressure, high stakes world of brothers Lorenzo and Frank Fertitta and their crack management staff tasked with running the day-to-day operations of their ultra-exclusive Green Valley Ranch Hotel and Casino in Las Vegas, Nevada.

Fashion Week from 24 to 28 April: The week is all about high-end designers and models. Filled with attitude and visual treat, this series will have viewers hooked to their television sets.

Jeremy Clarkson Meets The Neighbour Week from 1 to 5 May: Armed with little more than his prejudices, Jeremy heads off to continental Europe to discover some surprising insights about fellow nationals - as well as his own neighbouring Brits. His liking for some and strong dislike for others is worth watching as he indulges in friendly banters. The series is at its cynical and sarcastic best.

King of The Road Week from 8 to 12 May: This series is all about the mean beasts on the road. From Harley Davidson to Mustang, the week will uncover some of over-the-top muscle machine.

15 to 19 May will feature the Gordon Ramsay's Hell's Kitchen Week: The mother of all reality shows, Gordon Ramsay's Hell's Kitchen is about famous chef Gordon Ramsay and his no-nonsensical and at times brutal training of contesting trainees in inculcating culinary perfection.

France Week from 22 to 26 May will take viewers from Eiffel Tower to Notre Dame, from Moulin Rouge to Bordeaux and all through France and the historic landmarks of the country.

Viva Las Vegas Week from 29 May to 2 June: The series encapsulates the lifestyle of the rich and famous and where they go to party.

5 to 9 June features the Faking It Week: It tells the stories of real people who take on the challenge of transforming themselves into someone entirely different. Our "Faker" is plucked from their natural habitat and given three to four weeks to master an alien skill well enough to fool a group of industry judges. It is a nail-biting journey as our hero tries to survive and compete in a foreign world.

Anthony Bourdain Week from 12 to 16 June: The Indiana Jones of the culinary world is at your doorstep. Travel with Anthony Bourdain as he visits countries, meets people, learns new recipes while mastering the art of cooking them.

And, from 19 to 23 June the channel will air the Celebrity Week: Be it Madonna's Hollywood hideaway or Paula Abdul's private retreat or joining Jennifer Lopez for a Cuban cuisine meal, Celebrity Week will provide viewers with the passport to the life of these icons.

With these series, Discovery Travel & Living will offer an eclectic mix of lifestyle programming to help viewers filter the clutter of prime time television to make the best use of their leisure time.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/timw.jpg?itok=wzCjtez_
Time Maharashtra.....Feel The Pulse of Maharashtra

Viasys Digital Network Pvt. Ltd, under the leadership of founder chairman Mr. Sudesh Bhosle brings together a blend of Media and IT skills bagged by a deep understanding of Global Media.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/epic.jpg?itok=nRQuwY9P
EPIC CHANNEL TO CELEBRATE DUSSEHRA WITH A DAY-LONG LINE-UP OF FESTIVE PROGRAMMING

As the country gears up to celebrate the symbolic victory of good over evil, EPIC makes the day special for their viewers by airing special programming for the festival of Vijayadashami.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/FY18.jpg?itok=O5w2knJ_
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mehul_Kapadia.jpg?itok=8ov9ErjP
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/week%2041.jpg?itok=dlmdEXYB
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories