Discovery Travel & Living redefines primetime with new Theme Weeks series

MUMBAI: Entertainment via television is competitive and viewer-driven. Last season's strategy of Theme Week series on weekdays prime time has worked for the lifestyle channel Discovery Travel & Living. The channel's current quarterly plan for April to June will continue to focus on promoting appointment viewing in the Monday to Friday 9 pm time slot.

Accepting the truism that weekday viewing differs from weekend viewing, the channel first introduced the concept of Theme Weeks in January this year. During the week, people have more consistent and routine living patterns: They get up, go to work, come home, eat and watch TV. And, tapping these viewers by appointment with its Q1 Theme-Week strategy, Discovery Travel & Living will present thirteen new captivating themes in the next three months.
Starting today (3 April), the channel will present the best and latest of lifestyle programming, offering viewers a better understanding and control over their television viewing. London Week is the first to be aired as part of the Theme Week series from 3 to 7 April.

Here, viewers follow the hidden trails into London's most renowned historic and cultural destinations. Starting with a journey deep inside the world's most luxurious department store, Harrods, to the never before tour into Madame Tussad's Wax Museum. Get a glimpse of London as a secret destination for high rollers and big spenders, where millions are won and lost in minutes. It's London like you've never known before.

Discovery Networks India vice president - Lifestyle Aditya Tripathi said, "Discovery Travel & Living has witnessed a considerable surge in viewership in the first three months of 2006 reflecting viewers' endorsement of the concept of theme weeks. The strategy has also allowed us to successfully communicate the channel's diverse programming."
Apart from London Week being aired this week, the Theme Weeks line-up from 10 April to 23 June includes the following:

Miami Ink Week from 10 to 14 April: Miami Ink is a specialised tattoo shop on South Beach, Miami. This reality series showcases the ordeals of four friends and their apprentice as they try to build a thriving business based on their extraordinary art.

American Casino Week from 17 to 21 April: This series chronicles the high pressure, high stakes world of brothers Lorenzo and Frank Fertitta and their crack management staff tasked with running the day-to-day operations of their ultra-exclusive Green Valley Ranch Hotel and Casino in Las Vegas, Nevada.

Fashion Week from 24 to 28 April: The week is all about high-end designers and models. Filled with attitude and visual treat, this series will have viewers hooked to their television sets.

Jeremy Clarkson Meets The Neighbour Week from 1 to 5 May: Armed with little more than his prejudices, Jeremy heads off to continental Europe to discover some surprising insights about fellow nationals - as well as his own neighbouring Brits. His liking for some and strong dislike for others is worth watching as he indulges in friendly banters. The series is at its cynical and sarcastic best.

King of The Road Week from 8 to 12 May: This series is all about the mean beasts on the road. From Harley Davidson to Mustang, the week will uncover some of over-the-top muscle machine.

15 to 19 May will feature the Gordon Ramsay's Hell's Kitchen Week: The mother of all reality shows, Gordon Ramsay's Hell's Kitchen is about famous chef Gordon Ramsay and his no-nonsensical and at times brutal training of contesting trainees in inculcating culinary perfection.

France Week from 22 to 26 May will take viewers from Eiffel Tower to Notre Dame, from Moulin Rouge to Bordeaux and all through France and the historic landmarks of the country.

Viva Las Vegas Week from 29 May to 2 June: The series encapsulates the lifestyle of the rich and famous and where they go to party.

5 to 9 June features the Faking It Week: It tells the stories of real people who take on the challenge of transforming themselves into someone entirely different. Our "Faker" is plucked from their natural habitat and given three to four weeks to master an alien skill well enough to fool a group of industry judges. It is a nail-biting journey as our hero tries to survive and compete in a foreign world.

Anthony Bourdain Week from 12 to 16 June: The Indiana Jones of the culinary world is at your doorstep. Travel with Anthony Bourdain as he visits countries, meets people, learns new recipes while mastering the art of cooking them.

And, from 19 to 23 June the channel will air the Celebrity Week: Be it Madonna's Hollywood hideaway or Paula Abdul's private retreat or joining Jennifer Lopez for a Cuban cuisine meal, Celebrity Week will provide viewers with the passport to the life of these icons.

With these series, Discovery Travel & Living will offer an eclectic mix of lifestyle programming to help viewers filter the clutter of prime time television to make the best use of their leisure time.

Latest Reads
Green Gold’s Golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories