Television

Discovery acquires British tour firm to build new travel media group

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MUMBAI: Discovery Communications has acquired the U.K.-based Antenna Audio as part of its efforts to build the newly formed Discovery Travel Media group. Antenna Audio is a specialist in audio tours and multimedia interpretation for museums, historical sites and cultural attractions around the globe.

Discovery Communications the president and CEO Judith A. McHale said, "The acquisition of Antenna Audio immediately gives Discovery a major presence in the growing audio and multimedia market around the world. The company's global assets nicely complement Discovery's television and digital services as we continue to aggressively pursue business opportunities that extend our trusted brands, increase revenue, and allow Discovery to package top quality content to consumers wherever they are and however they want it."

Antenna Audio provides audio and multimedia tours in more than 20 countries and offers translations in multiple languages at more than 350 museums and cultural sites worldwide. Discovery plans to draw on Antenna's resources to expand into the market for downloadable travel guides, as well as destination, city and walking tours. Antenna Audio sold more than 20 million audio and multimedia tours last year.

"Culture travelers are a coveted segment of the travelling public, and the power and reach of Discovery's assets will allow us to strengthen and expand Antenna Audio's position even further in the growing consumer travel market," said head of Discovery Travel Media and the EVP and GM of Travel Channel Patrick Younge.

Discovery Travel Media includes the Travel Channel, available in more than 84 million U.S. homes, online assets including www.travelchannel.com and a broadband offering, Travel Channel Beyond (www.travelchannelbeyond.com) as well as travel related content for VOD and mobile platforms.

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