(3 April 2006 6:00 pm)

MUMBAI: Sify, which works in the area of consumer Internet and Enterprise Services in India with global delivery capabilities, is live webcasting the current One Day International (ODIs) series between India and England.

Sify senior VP interactive services Surya Mantha said, "This is another first in our quest to provide the most exciting India-centric broadband content for Internet users. Cricket in India goes beyond a national passion- its practically a religion! Now broadband users will be able to watch the ODIs from the office, or from Sify iWays in over 149 cities across the country.

"The live webcast of the first ODI on 28 March at the Feroze Shah Kotla ground in Delhi received an overwhelming response, and confirms our belief that there is a large and growing number of broadband users who are turning to the Net for all their needs. Our intention is to make www.sifymax.in their home on the web with initiatives such as this".

SifyMax holds the internet and broadband rights for India for the live webcast of the one day series. So SifyMax users will be able to view each match live, ball-by-ball, as they would on TV.

For users who are unable to access the live feed due to overwhelming demand, a live video scorecard is also available on SifyMax. The video scorecard provides video clips of the highlights of the game as it unfolds- how 4's and 6's were hit, how the wickets fell, catches and run outs.

The live webcasts can also be accessed from over 3100 iWay cyber cafes across the country as they all have broadband connectivity.