Television

Jakks Pacific and Hit Entertainment launch new TeleStory interactive books

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MUMBAI: Jakks Pacific, Inc. has inked a worldwide licensing agreement with Hit Entertainment to market and distribute Jakks Pacific's new TeleStory interactive books based on Hit's popular Thomas & Friends, Barney, The Wiggles and Bob the Builder properties.

The TeleStory system connects directly into a standard TV using Plug & Read technology and serves as a fun, introductory reading guide for preschool-aged children.

The TeleStory product creates an engaging, interactive reading and learning experience that will help in the fundamental reading development of young children, while showing them how much fun reading can be. TeleStory interactive books take what children love, the TV, and use it to introduce children to the world of reading. The TeleStory system is book-shaped, plugs directly into the A/V jacks of any standard TV, and no DVD players are needed.

Individual "mini-book" cartridges based on popular children's books are inserted into the TeleStory system, so that children can build their own TeleStory libraries and collect their favorite books as they grow and master reading. By pressing the large, colored buttons on each TeleStory unit, kids can interact with the story and make the characters come alive on their TV screen, while also giving them the option to read at their own pace or with assistance.

"The core concept of TeleStory interactive books is simple. The unit plugs directly into any standard TV. Just pop in batteries and turn it on to initiate an interactive reading experience through the use of various action buttons. We know that Thomas the Tank, Barney, Bob the Builder and The Wiggles will help provide hours of entertainment for children. The TeleStory system teaches them the fundamentals of reading, helps build vocabulary, encourages their reading confidence and nurtures a life-long appreciation of reading," explains Jakks Pacific, Inc senior vice president of licensing and media Jennifer Richmond.

Jakks plans to launch the TeleStory product line based on the Hit properties starting in summer 2006 with the Thomas the Tank TeleStory title at mass and specialty retailers nationwide. The suggested retail price for the TeleStory unit will be approximately $35, with each two-pack of 'mini-book' cartridges retailing for under $15.

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