Television

ABC to roll out 'Lost Experience' game in UK, U.S. & Australia

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MUMBAI: ABC is teaming with many networks around the world to launch a global interactive web-based game inspired by the hit TV series Lost. ABC announced the creation of an interactive multiplatform treasure hunt game called Lost Experience that will introduce a new story line but stay true to Lost's signature mix of supernatural and psychological mystery.

The Lost Experience will feature a parallel story line to the show. Clues will be provided either during the broadcast of the episode itself, or during a commercial break. Not all clues will be given in the U.S, according to media reports.

ABC is teaming up with 19 other media outlets to bring the The Lost Experience to continents the world over. Each part of the world will be receiving different clues.The network also hopes that the game will appeal to both fans and non-fans of the TV show.

Rollout is expected to begin 2 May in the U.K., 3 May in the U.S. and 6 May in Australia. There is no winning prize to the game, but it is expected to provide some extra information to fans of the series. The Lost Experience will require players to trade e-mail messages and phone calls and check out billboards, TV commercials and websites to gather all the necessary clues.

"It's like a giant, worldwide mysterious jigsaw puzzle that will come to life for all the world to solve," ABC Entertainment senior VP of marketing Mike Benson is quoted as saying. "The game reaches back into Lost history and looks forward to future episodes. We wanted to make it so that if you watched Lost from the beginning or if you've never watched the show before you can get into this."

The storyline of the game will be different from the one seen in the show but users will have to watch the show to collect clues and other information for the game. The game will also feature new characters and background on the Hanso Foundation, the mysterious group behind the Dharma Initiative.

ABC also announced earlier this month that it is making new episodes of Lost, Desperate Housewives, Alias and Commander in Chief, available in May for free online viewing, although fans will have to sit through ads that they can avoid if they download commercial-free shows for $1.99 per episode from Apple's iTunes Music Store.

Lost, which has averaged 15.4 million viewers this season and is one of iTune's most popular TV downloads to date, will leave viewers staring into the dark hatch of summer hiatus with a two-hour season finale on 24 May.

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