Nielsen US’ research council to study ways to improve TV measurement

MUMBAI: US television ratings service provider Nielsen has announced that The Council for Research Excellence will soon begin its first detailed study into one of the fundamentals of television audience measurement -- the quality of the research samples from which the ratings are drawn.

The Council for Research Excellence was created by Nielsen last year via a dedicated $2.5 million R&D fund, and renewed for an additional $2.5 million earlier this year. The Council serves as an independent forum for Nielsen to gain greater insights and to ensure that client priorities are reflected in Nielsen's R&D spending.

The Council's first study will explore "non-response bias" in Nielsen's national and local samples, including People Meters and Diary methodologies. The study will seek to understand if there are differences in viewing behavior between those households or persons that agree to participate in Nielsen's samples and those that refuse to participate.

Do these differences have a material impact on reported ratings? The study is expected to take two years to complete at a cost of more than $1 million. A panel of experts will provide independent analysis and interpretation of the research that will be conducted by Nielsen Media Research.

This study will try to measure all non-responders,.Nielsen says that this is a first step in understanding if the television viewing among cooperators differs in any material way from viewing habits among people who refuse to participate in Nielsen's samples. Since the ratings are used as currency for more than $70 billion in television advertising, we need to make certain that these estimates are as accurate as possible.

The chair of the Council is Ford global media manager Mark Kaline. He says, "This is an important subject and I am very proud of the work that's been done already to dimension the scope of this research project. This is a great example of how the Council will work to benefit all who rely on audience research."

Nielsen senior VP and chief research officer paul Donato says, "This proposal shows that the Council will produce research of the highest quality. This research has the potential to bring significant improvements to audience measurement. Results could offer new models for recruitment as well as improved sample representation."

The research project will use questionnaires to collect responses. Incentives will have a key role in the study.

Latest Reads
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories