Discovery US, Google Earth in content alliance

MUMBAI: Discovery US has announced the availability of its video content on Google Earth.

This is a satellite imagery-based mapping product that combines 3D buildings and terrain with mapping capability and Google search.

For the first time, Discovery will provide streaming video on Google Earth for locations around the world including popular destinations, historic sites and natural wonders, among others.

Discovery will offer video content showcasing 10 of America’s most popular national parks, including Yellowstone, Mount Rushmore and Dinosaur National Park. By clicking on Discovery’s globe icon shown at destination sites at which Discovery video content is available, Google Earth users will launch an interactive broadband player hosted by Discovery that will enable them to select from several two-to four-minute videos from Discovery’s rich archive at each target destination.

Discovery senior executive VP for strategy and development Don Baer says, “By combining Discovery’s wealth of knowledge-based content with Google Earth’s innovative platform and technology, consumers have an unparalleled opportunity to explore our world as never before. With the worldwide appeal and utility of Discovery’s programming, the possibilities for exploration are endless.”

Google Maps/Local/Earth director John Hanke says, “Google Earth users worldwide can now access enriching and educational videos that capture the breadth and detail of popular destinations and national landmarks. Discovery’s video content complements the immersive experience of Google Earth and aligns well with our company mission to deliver the world's information directly to users.”

Among Discovery’s core content genres of History, Science, the Natural World, Travel and Adventure and Animals, users will find:

- Video content for 10 destinations available beginning today: Glacier National Park, Yellowstone, The Everglades, Point Reyes National Seashore, Mt. Rushmore, Alaska National Parks, Arches and Canyonlands National Parks, Santa Monica Mountains National Park, Carlsbad Caverns and Dinosaur National Park.

- Ongoing content updates and additions, including videos for nearly 50 new locations spanning the globe in the coming months.

- Special features on Discovery’s specials such as the upcoming global series Discovery Atlas, an ambitious HD project, offering both video and companion content for 30 countries included in a multi-year programming franchise beginning with China, Brazil, Italy and Australia later this year.

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