MAM

Philips debuts digital satellite TV in India

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/20/philips.jpg?itok=utxsnOKv

MUMBAI: Philips Electronics India Limited has announced the test launch of digital satellite TV in India. The product, which the company claims as being the first of its kind in the country, will target the "cable dry" semi-urban and rural areas.

Digital satellite TV has a Set-top box (STB) integrated inside a 15 inch CRT monitor display. This announcement was made by Royal Philips Electronics chief technology officer Rick Harwig in Bangalore today.

The digital satellite signal from the STB to CRT monitor is in high quality VGA format, Philips said. The product also has external multi-media speakers, with high sound output resulting in a convergence product, TV, PC and radio.

Interestingly, Philips Innovation Campus here developed the first prototypes of the product which has been successfully test marketed in cable dry areas of West Bengal and Tamil Nadu.

The Philips Digital Satellite Vardaan TV, when plugged into the CPU of a computer, functions as a PC Monitor. It also comes with a high quality dish antenna and LNB for excellent reception of satellite signals anywhere in the country, the company said.

The 15 inch digital satellite TV displays 640x480 pixel resolution which is more than twice the resolution seen in normal analog TVs for the same Direct-to Home (DTH) content.

The company hinted at a "very affordable" introductory price tag for its digital satellite TV. The product will be available at all consumer electronics retail outlets across the country and through the corporate marketing channel of the Consumer Electronics Division of Philips.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/vikram.jpg?itok=JSv3Z2Nz
Vikram Sakhuja re-elected as President of The Advertising Club for the second term

The Advertising Club, India’s premier industry body for the advertising, marketing, research and communication fraternity, today announced the list of its Managing Committee members for the year 2018-19.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/rajesh.jpg?itok=C48Od1oS
Rajesh Mani joins McCann as EDC Mumbai biz

Rajesh Mani has joined McCann Mumbai as executive creative director.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/bourn-vita.jpg?itok=fogtyqTL
Mondelez India expands into Adult Malt Food Drinks with Bournvita for Women

Hectic schedules, fast-paced lifestyles often result in women missing out on meeting their daily nutritional requirements. At the same time, modern-day women are increasingly becoming more aware of issues surrounding health and wellness.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/Image.jpg?itok=EatATXG8
Ex MullenLowe Lintas' Joseph George ‘Tilt-ing’ the creative agency model

A 150-year experienced team from across advertising, marketing, content, consumer advocacy, data analytics, storytelling, studio production, digital, media, qualitative research, behavioural science and video analytics have come together to offer consulting, communication, content and video...

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/red.jpg?itok=7u0IASuQ
Red Label Tea unveils thought-provoking campaign on Ganesh Chaturthi

On the occasion of Ganesh Chaturthi, Brooke Bond Red Label has launched Shree Ganesh Apnepan Ka, a campaign to celebrate the spirit of togetherness.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/Realme.jpg?itok=tVBBmwpM
Grapes Digital bags the nationwide strategic communication mandate for Realme

Grapes Digital, the full-fledged marketing agency has bagged the strategic communication mandate for Realme, following a successful multi agency pitch.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/Macho_Hint.jpg?itok=7TPJXcY9
TV best way to advertise in India: Sandeep Seksaria, Macho Hint

Innerwear is no longer a product of necessity but even a lifestyle marker. While the industry only has five major players - Lux, Amul, VIP, Chromozome and Jockey, — in the organised sector, there is still potential for them to tap the untapped consumer who is fickle and changes products as and when...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/Realme_smartphone.jpg?itok=Eu9_AxyP
Grapes Digital wins communication mandate for Realme smartphone

Marketing agency Grapes Digital has bagged the strategic communication mandate for Realme, following a successful multi agency pitch. The agency has been entrusted with the task to activate and manage the entire communication strategy and reputation of Realme and elevate the brands presence to...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/suicide.jpg?itok=TB7Ja1fb
Give Subtitles to ‘Suicide’, a step to combat rising suicide numbers

With the aim to highlight this issue and mark ‘World Suicide Prevention Month’, Suicide Prevention India Foundation, an NGO creating awareness about suicide prevention and WATConsult, the digital and social media agency from Dentsu Aegis Network, launched a campaign, ‘#GiveSubtitlesToSuicide’.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories