Philips debuts digital satellite TV in India

MUMBAI: Philips Electronics India Limited has announced the test launch of digital satellite TV in India. The product, which the company claims as being the first of its kind in the country, will target the "cable dry" semi-urban and rural areas.

Digital satellite TV has a Set-top box (STB) integrated inside a 15 inch CRT monitor display. This announcement was made by Royal Philips Electronics chief technology officer Rick Harwig in Bangalore today.

The digital satellite signal from the STB to CRT monitor is in high quality VGA format, Philips said. The product also has external multi-media speakers, with high sound output resulting in a convergence product, TV, PC and radio.

Interestingly, Philips Innovation Campus here developed the first prototypes of the product which has been successfully test marketed in cable dry areas of West Bengal and Tamil Nadu.

The Philips Digital Satellite Vardaan TV, when plugged into the CPU of a computer, functions as a PC Monitor. It also comes with a high quality dish antenna and LNB for excellent reception of satellite signals anywhere in the country, the company said.

The 15 inch digital satellite TV displays 640x480 pixel resolution which is more than twice the resolution seen in normal analog TVs for the same Direct-to Home (DTH) content.

The company hinted at a "very affordable" introductory price tag for its digital satellite TV. The product will be available at all consumer electronics retail outlets across the country and through the corporate marketing channel of the Consumer Electronics Division of Philips.

Latest Reads
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories