Nickelodeon ups Crosby to SVP strategy and business development

MUMBAI: Nickelodeon has named Dominique Crosby as Nickelodeon and MTVN Kids & Family Group senior vice president strategy and business development. The announcement was made by executive vice president strategy and business operations Sarah Kirshbaum Levy, to whom Crosby will continue to report.

"With her gift for strategic thinking and process organisation, Dominique has been a major contributor to the growth of our business. She's a talented executive whose proven leadership will insure greater coordinated strategic thinking across lines of business and that all of our strategy and business development activities get value added input and oversight," said Kirshbaum Levy.

In her new role Crosby will oversee all strategy and business development at Nickelodeon and MTVN Kids and Family Group and will be responsible for identifying, analysing and recommending new business opportunities, as well as providing long-term strategic analysis and vision for existing lines of business.

Crosby joined Nickelodeon's business development team in 2001 as director strategy and business development and was named vice president in 2002. She has spearheaded the strategy work for Spike TV's repositioning, Nickelodeon's long range plan and Nick's digital television networks' positioning and expansion. She was also a key player in vital projects including Nickelodeon's acquisition of the online site Neopets and MTV Networks' foray into Video-on-Demand.

Prior to joining Viacom, Ms. Crosby was an Associate in J.P. Morgan's Venture Capital and Private Equity group focusing on the telecommunications, technology and media industries, and also worked in the mergers and acquisitions and debt capital markets departments.

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