MUMBAI: Critical Mention, Inc., the web-based television search and monitoring service for corporate communications and business intelligence professionals, has named former CNBC anchor Ron Insana to its board of directors effective immediately.

Insana, who remains a regular contributor to CNBC, will also provide strategic direction and counsel in support of Critical Mention's new ad-supported video syndication platform. This platform enables broadcasters and other content producers to monetise their content and extend their brand in the "long tail" of the internet by syndicating video clips to the thousands of vertical web sites looking for specific content of interest for their end users.

"I'm very excited about my involvement with Critical Mention and am especially bullish about the new video syndication service. The syndication service promises to revolutionise the way web sites search and publish timely and relevant rich media clips from respected broadcasters and content providers. More importantly, it will also give broadcasters new opportunities to reach and prove their value to wider audiences online," said Insana.

Critical Mention founder and CEO Sean Morgan added, "We're delighted to have Ron join the board. Ron's reputation in the industry, willingness to challenge convention and understanding of our business model make him a great addition to the company."

Insana joined CNBC in 1991. He was a regular contributor to NBC's Today Show and The Nightly News with Brian Williams, as well as to Imus in the Morning and Market Wrap on sister network MSNBC, and other programs when market activity warranted. Additionally, Insana has written a monthly column for USA Today entitled "Talking Business with Ron Insana" and hosted the nationally syndicated radio program, The Ron Insana Show, for Westwood One.

He was also nominated for a News and Documentary Emmy Award as part of NBC's coverage of 9/11, and in 1999, was named one of the top 100 business news journalists of the century by TJFR Group.