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MUMBAI: Entertainment Network (India) Limited (ENIL), which runs
radio stations by the brand name - Radio Mirchi, has launched FM
radio stations in Jaipur and Bangalore under the same brand name.
Radio Mirchi 105 FM (Jaipur) and Radio Mirchi 93.3 FM (Bangalore)
have become the first private FM radio stations to be launched under
the Phase II of radio privatisation.
In the Phase II bidding process over 250 frequencies across 90
cities were successfully auctioned in a process that lasted five
weeks in January and February this year. ENIL won 25 licenses in
addition to the seven stations it already operates.
ENIL managing director and CEO A P Parigi said, "ENIL had established
a landmark by launching radio stations barely two months after the
completion of the bidding process. This was due to the meticulous
planning and speedy implementation by the team at Radio Mirchi. This
would not have been possible without a proactive ministry of information
and broadcasting and other agencies like the Wireless Planning Cell
and SACFA that put various permissions on a fast track basis and made
the launch of radio stations possible in a short period."
Under the Phase II rules, radio stations are permitted to commence
broadcasting by way of interim transmission facilities in Mumbai,
Delhi, Kolkata, Chennai, Bangalore, Hyderabad and Jaipur. ENIL is
already present in Mumbai, Delhi, Kolkata and Chennai.
The seven stations that ENIL already operates Radio Mirchi in the
cities of Mumbai, Delhi, Kolkata, Chennai, Indore, Ahmedabad and
Pune.
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