Television

Zee Sports completes deals with foreign broadcasters for Abu Dhabi series

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MUMBAI: Zee Sports has reached agreements with major international broadcasters and radio players for the DLF Cup, India-Pakistan One Day International series. The entire multimedia rights for all the major television territories have been finalised.

For Pakistan, Zee Sports has signed agreements with PTV for their terrestrial network and on Ten Sports for C&S homes. Hum FM will provide the live radio commentary in Pakistan and the Middle East. In Singapore the matches will be available on Star Hub. For the Malaysian territory, Astro All Asia Network will broadcast the two-match series.

For the USA, the channel has entered into agreement with Echostar Satellite for the DLF Cup. Zee will leverage its international network in the United Kingdom, Europe, Middle East and South Africa, where the matches will be broadcast through its own Zee International feeds in the respective countries.

Commenting on the deals, Zee Sports business head Himanshu Mody offers, "We are pleased to enter into agreements with various international broadcasters for telecast of this series between India and Pakistan. Our internal syndication team has been able to do a very effective job in a very short span of time."

Zee Sports has acquired the global media rights for all matches that India will play in non-ICC member countries. As part of the deal 25 matches will be played over a period of 5 years with an average of 5 matches per year. The global media rights comprise television, radio and Internet rights. The rights are for a period of five years from 1 April 2006 to 31 March 2011.

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