DTH

DirecTV expands Intl programming platform with Korean language package

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MUMBAI: DirecTV is continuing to grow its international programming platform, WorldDirect, with the addition of three leading Korean-language networks - MBC, YTN, and Christian Television Systems (CTS).

In addition, DirecTV also offers the Seoul Broadcasting System (SBS), a top-rated Korean network, which launched on the WorldDirect platform last year.

SBS, MBC and YTN will be available as part of the new DirecTV KoreanDirect package, which is currently available to DirecTV customers nationwide for $26.99 per month. CTS will be available on an a la carte basis for $4.99 per month, according to an official release.

DirecTV International VP Aaron McNally said, "DirecTV is offering the Korean community living in the United States not only the best Korean-language programming lineup, but also the leading English-language program offering as well. We are truly a one-stop shop for the best television viewing experience available. By partnering with the leading networks in Korea, DirecTV is able to provide a superior programming lineup compared to its competitors, and deliver a programming package that keeps the Korean community informed, entertained and connected to their homeland."

SBS, a top-rated Korean network, has designed its programming to feed the needs of all its viewers by providing content that is both informative and entertaining. MBC

MBC is a top-rated, 24-hour Korean network. "M" stands for "Munwha" in Korean, which means "culture" in English. MBC offers programs such as news, sports, cultural programs, variety shows, drama, comedy and documentaries.

YTN is the only 24-hour a day, comprehensive Korean news channel. The network, encompassing local branches and 100-plus foreign correspondents bringing news from over 50 major cities around the world, provides Korean-Americans with up-to-the-minute news and events coverage from Korea and around the world.

Founded by the Korean Primary Christian Denomination, CTS is a gospel broadcasting channel serving Christian Koreans in the United States. For more information on how to receive KoreanDirect, customers should call (800) 378-3309.

The DirecTV WorldDirect platform has launched 39 channels that deliver a wide variety of new programming in multiple foreign-languages, including Russian, Hindi, Tamil, Telugu, Gujarati, Bengali, Mandarin, Cantonese, Vietnamese, Tagalog, Korean, Italian and Ukrainian, to underserved ethnic markets throughout the United States.

DirecTV customers will need to use a WorldDirect services satellite dish that is capable of receiving both international and English-language programming. In some markets, customers who subscribe to a local channels package will require a second smaller dish.

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