Television

Total Sports Asia, Mountain Dew launch adventure reality show

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/22/Ten%20Sports.jpg?itok=CS_zQ5j1

MUMBAI: Mountain Dew, the drink that celebrates the adventurous pulse of the youth, has launched an adventure reality show with Mountain Dew Himalayan Challenge 2006.

Mountain Dew has partnered with Uttaranchal Tourism and associated with co-sponsors - Ten Sports, Mentos, Hercules TI and Weekender. The event is being managed by Total Sports & Entertainment India.

The event will see 10 teams of 3 contestants each, pitted against each other amidst the mighty range of Himalayas to win prize money worth Rs 200,000 . The Challenge will comprise of teams participating in adventure sports such as rock-climbing, rappelling, GPS navigated cross-country, white-water rafting and mountain biking.

The event will air over five episodes on Ten Sports, from May to June 2006. Besides this, the event will be promoted through heavy activation in press and outdoors to create awareness and build participation.

Pepsi India executive VP, marketing - flavours Pratik Pota says, "The Mountain Dew Himalayan Challenge 2006 is designed for all adventure enthusiasts who dare to challenge and showcase their competitive streak. The event exemplifies Mountain Dew's daring imagery and we are positive that this will help strengthen Mountain Dew's association with adventure sports as well as enhance consumer connect in India".

Total Sports Asia director business development Shail Kapri says, "We are proud to associate with Mountain Dew and launch the mega 'Mountain Dew Himalayan Challenge 2006' in India. Adventure sports is fast gaining popularity in India and the event is a reflection of the adventurous spirit that has caught the attention of the youth. We are positive that such initiatives will give a boost to the competitive sport segment in India".

The event will be held in Auli and Rishikesh from 23 to 25 April. On the first day, the teams will compete across rock-climbing, rappelling and cross-country in Auli. On the 25th, they will raft down from Kaudiyala to Laxman Jhoola in Rishikesh, followed by mountain biking through Rajaji National Park till end at Rishikesh Barrage. The prize presentation ceremony will take place on the eve of 25 April, which will also see the winners of the 'Runner-Up Trophy' and the 'Mentos Trophy' for the 'quick thinking' team.

To participate in the event consumers can fill entry forms, available at any of the 52 Weekender stores across the country. They can also log on to www.dewdares.com and enter the challenge. The last date for entries is 18 April. The teams will be selected from across 40 cities and will comprise of 3 members each. The nationwide selection will be on the basis of various parameters such as fitness, health, past experience etc. Entry is open to all above 18 years of age and is free of cost.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/26/adidas.jpg?itok=i6VolaXA
adidas India congratulates the 2018 Arjuna awardees

Young athletic sensation Hima Das is in headlines yet again and this time for being awarded with the highest sports honour in the country, the Arjuna Award.

Television TV Shows Awards
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/26/spn.jpg?itok=Cu812_AC
Sony Pictures Networks India is recognized asone of India’s Top 100 Best Companies for women

Sony Pictures Networks India (SPN), India’s leading entertainment and sports broadcast network, has been ranked for the 2nd consecutive year, asthe Top 100 Best Companies for Women to work in India.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/chrome.jpg?itok=9jst21cw
Hindi news most benefited genre in Chrome DM week 38

With a growth of 0.83 per cent as compared to last week (37), the Hindi news genre marked the highest opportunity to see (OTS) among all categories in week 38 of Chrome Data Analytics & Media.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/swaroop.jpg?itok=qOHpK98s
Swaroop Banerjee to head Zee Entertainment’s Live business

Zee Entertainment Enterprises Limited (ZEEL), a leading media & entertainment powerhouse, today announced the appointment of Mr. Swaroop Banerjee as the Chief Operating Officer – Zee Live.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/mirror_0.jpg?itok=1jB1kilw
Mirror NOW hosted a grand celebration in Gurugram to celebrate its journey

Launched in March 2017 with the brand philosophy of ‘You First’, the latest entrant in the English news sense, Mirror NOW, created a new genre of content with a defined purpose of focusing on issues that impact people’s lives.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/toonz.jpg?itok=csDRBnNv
Toonz Media to Recreate the Iconic Indian Comic, Chacha Chaudhary

Forever unforgettable Indian comic book ‘Chacha Chaudhary’ created by the renowned Padma Shri cartoonist Pran Kumar Sharma to be recreated in to an animated series.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/film.jpg?itok=9KzguhfF
Committed to Saving India’s Cinematic Heritage, Viacom18 partners with Film Heritage Foundation for the 4th Film Preservation & Restoration Workshop India 2018

Celebrating a century of Bengali cinema, Viacom18 and Film Heritage Foundation (FHF) announces the 4th Film Preservation & Restoration Workshop India 2018 (FPRWI) in Kolkata.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/25/Kumar.jpg?itok=LgDaGcua
Viacom18's Colors Kannada Cinema aims to break even within 3 years

Viacom18 is making moves in the regional space. Its latest bet was to launch a movie channel for the Kannada market called Colors Kannada Cinema. The conglomerate has a Hindi movie channel called Rishtey Cineplex which broke even in two years. Similarly, the idea is to get the Kannada movie channel...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/24/dsport.jpg?itok=zvJEwZX0
DSPORT to broadcast ‘Ryder Cup’ for viewers in India starting 28th Sep, 2018, 11:30 AM onwards

The 42nd edition of the biennial ‘Ryder Cup’ will bring the long lasting existing rivalry between golfers of Europe and USA for the Indian viewers. The prestigious tournament will be telecast live on DSPORT from 28th - 30th September, 2018 from 11:30 am onwards for the first two days while the...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories