Television

Baby TV to launch in Indonesia next month

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MUMBAI: Baby TV and Dori Media International have signed an agreement with Indovision, Indonesia's first Direct Broadcast Satellite (DBS) provider, to launch Baby TV, the television channel dedicated to infants and toddlers.

Baby TV is the first television channel designed especially for children under 3 years old. Broadcasting 24 hours and free of commercials or ads, Baby TV is geared towards learning, activity, fun and parent-child interaction. The channel is produced in collaboration with leading child psychologists and infant development experts and is a unique service for parents and grandparents.

Baby TV is already available on over 25 different platforms in 15 countries across Europe, the Middle East and Africa and is expected to be launched in Indonesia in Bahasa Indonesia language in May 2006.

The agreement is for a period of 10 years during which, Indovision will pay Baby TV and DMI a consideration from any income derived from the channel.

DMG president and CEO Nadav Palti says, "Although our business continues to be focused on Telenovela, our relationship with Indovision, the largest DTH operator in Indonesia, following the successful launch of our TV channel Televiva Vision 2 has given us a unique position to partner with other channels looking to enter the Asian market. Baby TV is a successful channel which is quickly establishing itself in the global market and Indovision, being the largest DTH operator in Indonesia is the natural partner. Baby TV offers a very unique service and we believe it will be very popular with parents and families in Indonesia."

Dori Media Group is an international entertainment group active in the production, distribution and broadcasting of Telenovela. The group owns and sells high-loyalty TV content and branded merchandise attracting a wide variety of audiences in over 45 countries. In Israel, Dori Media Group owns and operates the Viva dedicated TV channels and Darset Productions production company.

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