Television

Tivo announces winner of ambassador competition in the US

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MUMBAI: TiVo, which creates television services for digital video recorders (DVR), has announced the winner of a contest to crown the top TiVo enthusiast in the US.

As the winner of the Tivo Ambassador contest, San Diego resident Matt Ward will enjoy $50,000 in cash and prizes -- including a new Mini Cooper convertible -- and a once in a lifetime opportunity to help spread the word about the joys of owning a Tivo DVR.

Tivo VP consumer marketing Katie Ho says, "We have seen an unprecedented loyalty and passion for TiVo since the company's inception. Through this contest we have heard from a growing fan base eager to share how TiVo has transformed the way they watch TV. With the Tivo ambassador contest, we wanted to put our top enthusiasts in the spotlight -- and honour their contribution to the TiVolution."

Ward, who is currently working on his first children's novel, won the award through a clever and humorous depiction of how Tivo has transformed the way he watches television. His winning video shows Ward running for the office of the TiVo Ambassador, and features a TiVo DVR as a valued real-life member of the family. Viewers see the box playing board games with the kids, consuming milk and cookies, and snuggled beside Ward on the sofa.

He says, "It is amazing to be named the Tivo Ambassador and to win these prizes. But it's also really nice to be honoured by this organization, whose product I am so passionate about. And the timing couldn't be more perfect -- my earnings will allow me to continue work on a children's novel, a project that has been a dream of mine for many years."

The contest, announced in September 2005, was open to all Tivo Rewards members who had earned 25,000 points in the programme by referring friends to the TiVo(R) service prior to the contest start date. Those vying for the top spot submitted personal essays and creative videos showcasing their passion for Tivo. In just over a year and a half, more than 350,000 TiVo subscribers have enrolled in the company's rewards programme.

The programme grants points redeemable for great rewards to Tivo owners who refer new subscribers. As the TiVo Ambassador, Ward will gather with legions of fans throughout the year to spread the word about the celebrated ability of Tivo to deliver the best way to watch television.

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