DTH

PanAmSat solidifies HD dominance with National Geographic HD win

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MUMBAI: National Geographic HD has chosen to join PanAmSat's high-definition neighborhood. PanAmSat's Galaxy HD neighborhood reaches over 9,000 cable systems throughout the US and features many of America's top HD offerings, including: HBO HD, Cinemax HD, National Geographic HD, HDNet, HDNet Movies, Encore HD, ESPN HD, Fox Sports Net HD, NBA HD, NFL Network HD, The Outdoor Channel, Showtime HD West, STARZ! HD, TNT HD, WB HD and Wealth TV.

"National Geographic's high-quality, award-winning programming lends itself perfectly to high-definition television delivery. By joining the A-list roster of customers on Galaxy 13, National Geographic HD will enjoy the industry's best coast-to-coast coverage that this powerful spacecraft offers. And, bar none, the Galaxy HD neighborhood delivers what television networks want -- to pass every potential HDTV cable home in the nation's top ADIs," said PanAmSat executive vice president global sales and marketing Mike Antonovich.

National Geographic HD is distributed by Fox Entertainment Group. Fox had signed a long-term, multi-year, multi-satellite, multi-transponder deal with the Company, consolidating its entire suite of US programming onto PanAmSat's global fleet as well as a significant portion of its international traffic. The contract was later expanded to include two additional transponders on Galaxy 13, the new home for National Geographic HD.

High-definition television has made large strides in the US and is predicted to make even larger inroads in the next four years.

According to industry analyst reports, by 2009, HDTV will be in 52 million households, up from the current four million households. Northern Sky Research estimates that 500 channels will be broadcast in HD by 2010. And, the Consumer Electronics Association reports that seven in 10 consumers are planning to purchase a digital cable-ready HDTV as their next television.

Ultimately, the continued price reductions in the HDTV arena, coupled with the looming analog cut-off, will result in 55 percent of US households having at least one HD-capable TV by the end of 2010 explain analysts from Leichtman Research Group's in a recent report entitled, "HDTV: Awareness, Interest and Intent to Purchase 2005."

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