Television

BCCI awards ground rights for Abu Dhabi Series to PDM International

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/21/Bcci.jpg?itok=DZg40w0v

MUMBAI: The Board of Control for Cricket in India (BCCI) has awarded PDM International the contract for ground rights for the Indo-Pak Friendship Series to be held in Abu Dhabi. PDM bid $ 3.61 million for the rights, outbidding Abu Dhabi Cricket Club with a slim margin.

The one-day series will be held on 18 and 19 April. The third participant in the bidding, Nimbus, was disqualified for not fulfilling the Tender conditions.

BCCI Marketing Sub Committee VP & chairman Lalit Modi said, ''it is good to see corporates interested in associating with this series and more importantly the cause for which it is being played. Out of the three companies that submitted the ground rights tender, the BCCI Marketing Sub Committee awarded the rights to PDM International that had the requisite qualifications and experience as per the conditions listed in the Invitation to Tender. We now look forward to a positive and lasting association with them".

These matches are being played for the earthquake relief victims that affected millions of people in the subcontinent. 75 per cent of the proceeds will go to Pakistan, while 25 per cent of the proceeds will go to India. The India and Pakistan players have also agreed to waive their match fees towards this cause.

Announcing the development, PDM International MD & CEO Sanjay Lal said, "We launched PDM India with a focused objective and today we have made our first step towards achieving this objective. We completely support this cause and deeply relate to it. We are happy to contribute in our own way by attaining the rights to this series. We will be announcing the title sponsor along with the other on-ground partners shortly."

Billed as the 'Friendship Series', this will be the first time in nearly eight years that India and Pakistan will play in a bilateral series on a neutral venue. BCCI & PCB have decided to play 15-25 games over the next 5 years at a neutral venue and these are the first 2 ties to be played, states an official release.

There are a large number of expatriates in the UAE and they will be treated to an Indo-Pak cricket affair after nearly 6 years. These matches will be played at the Zayed stadium, which boasts of state-of-the-art facilities and a capacity of 18,000 spectators.

PDM has been in the sports and entertainment arena since 1995 and have already made their mark in the subcontinent. They have worked very closely with organizations like Levers, Sahara P&G, Airtel and Hero Honda. In the past year, PDM entered the International arena and have worked in countries like the US, UK and UAE. This development signals the entry of PDM into the big league, the release adds.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/top.jpg?itok=GTUQCUJG
Business news most benefited genre in Chrome DM week 24

With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/Deepak-Rajadhyaksha.jpg?itok=64BctKo6
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/india.jpg?itok=v7SMB1PQ
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/ipl.jpg?itok=G15HVAwJ
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/abhishek.jpg?itok=KDMML6C5
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/saral.jpg?itok=k0DYsipd
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/discovery.jpg?itok=UmdA492J
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/john.jpg?itok=M2fDq-bg
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/mallika.jpg?itok=Ld06iORE
This special musical video follows Bani J tirade against trolls as a part of ‘Trolled’ series on RISE by TLC

After a power packed punch by Bani J to the misogynistic trollers, comedy sensation Mallika Dua is all set to fire back with her quirks and wits and show the internet hate its place. This will be the second short format music video under the ‘TROLLED’ series and will premiere on Rise by TLC, a...

Television TV Channels Factual & Documentary

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories