BCCI awards ground rights for Abu Dhabi Series to PDM International

MUMBAI: The Board of Control for Cricket in India (BCCI) has awarded PDM International the contract for ground rights for the Indo-Pak Friendship Series to be held in Abu Dhabi. PDM bid $ 3.61 million for the rights, outbidding Abu Dhabi Cricket Club with a slim margin.

The one-day series will be held on 18 and 19 April. The third participant in the bidding, Nimbus, was disqualified for not fulfilling the Tender conditions.

BCCI Marketing Sub Committee VP & chairman Lalit Modi said, ''it is good to see corporates interested in associating with this series and more importantly the cause for which it is being played. Out of the three companies that submitted the ground rights tender, the BCCI Marketing Sub Committee awarded the rights to PDM International that had the requisite qualifications and experience as per the conditions listed in the Invitation to Tender. We now look forward to a positive and lasting association with them".

These matches are being played for the earthquake relief victims that affected millions of people in the subcontinent. 75 per cent of the proceeds will go to Pakistan, while 25 per cent of the proceeds will go to India. The India and Pakistan players have also agreed to waive their match fees towards this cause.

Announcing the development, PDM International MD & CEO Sanjay Lal said, "We launched PDM India with a focused objective and today we have made our first step towards achieving this objective. We completely support this cause and deeply relate to it. We are happy to contribute in our own way by attaining the rights to this series. We will be announcing the title sponsor along with the other on-ground partners shortly."

Billed as the 'Friendship Series', this will be the first time in nearly eight years that India and Pakistan will play in a bilateral series on a neutral venue. BCCI & PCB have decided to play 15-25 games over the next 5 years at a neutral venue and these are the first 2 ties to be played, states an official release.

There are a large number of expatriates in the UAE and they will be treated to an Indo-Pak cricket affair after nearly 6 years. These matches will be played at the Zayed stadium, which boasts of state-of-the-art facilities and a capacity of 18,000 spectators.

PDM has been in the sports and entertainment arena since 1995 and have already made their mark in the subcontinent. They have worked very closely with organizations like Levers, Sahara P&G, Airtel and Hero Honda. In the past year, PDM entered the International arena and have worked in countries like the US, UK and UAE. This development signals the entry of PDM into the big league, the release adds.

Latest Reads
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 10 crore for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 23.6 crore for the corresponding year...

Television TV Channels GECs
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction
Sony Six rakes in ad rev from BBL despite slow start

MUMBAI: The second most popular domestic T20 cricket tournament in the world after Indian Premier League (IPL) is Australia’s Big Bash League (BBL). The Cricket Australia rights, which were with Star India from 2011-12 to 2016-17, have now been acquired by Sony Pictures Network (SPN) India for the...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories