Television

US women's channel Lifetime gets 'Desperate Housewives'

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MUMBAI: The women of Wisteria Lane have just found a second home! US women's broadcaster Lifetime Television has acquired the basic cable rights from Buena Vista Television, along with the repurposing rights, for the show Desperate Housewives.

In India the show airs on Star World while in the US it helped turn around the fortunes of ABC.

Along with the repurposing rights starting in September 2008, Lifetime will begin airing the first season of Desperate Housewives on a weekly basis this August.

The show is in its second season on ABC and Star World. Marcia Cross, Teri Hatcher, Felicity Huffman, Eva Longoria and Nicollette Sheridan star in this comedic look at suburbia -- where the secret lives of housewives aren't always what they seem. It averages 22.5 million total viewers and 8.3 million women ages 18-49 during its run on ABC and is the number one scripted series among that age group in the current 2005-06 broadcast season.

Lifetime Entertainment Services senior VP, planning, scheduling and acquisitions Leslie Glenn-Chesloff, , said, "This brilliant water-cooler series makes us laugh and makes us cry with its insightful windows into the lives, emotions, dreams and disappointments of diverse women. As a pop-culture icon with powerful appeal to women viewers, Desperate Housewives is a perfect addition to our schedule."

Buena Vista Television executive VP, general sales manager Jed Cohen says, "We view Lifetime, the leader in women's television, as the ideal partner for Desperate Housewives. Desperate Housewives has had a tremendous impact on the primetime landscape and we believe that Lifetime Television is the perfect environment to extend the success of this distinguished and popular series."

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