Vh1 to launch two new shows in April

MUMBAI: Vh1 will be reliving the days of yore with classic videos and shows this April. Also, MTV favourite Headbanger’s Ball will air not only old favourites but also the latest headbanging bands. A new hip hop destination Hip Hop Hustle ensures that viewers get their weekly dose of bump ‘n’ grind.

Vh1 India vice president and general manager Keertan Adyanthaya said, “Our viewers have been requesting us to show more classic on Vh1 so we’ve decided to surpass their wildest dreams and make this month all about classic. Introducing Headbanger’s Ball and Hip Hop Hustle will give lovers of a certain genre a fixed destination to go to every week on the channel.”

Every Big Weekend will have a theme like Classic Rock, Classic Pop, Classic Dance and Classic Hollywood setting the tone for all the rest of the week. So viewers can not only see videos but also shows such as Rolling Stones Live in Brazil as part of Classic Rock, Driven: Whitney Houston in Classic Pop, When Disco Ruled The World in Classic Dance and When Star Wars Ruled The World in Classic Hollywood.

The one-hour non-stop music block Headbanger’s Ball will have some of the greatest new and old heavy metal acts - Korn, Iron Maiden, System Of A Down, Black Sabbath and loads more. Headbanger’s Ball will be telecast every Friday at midnight from 7 April onwards.

For hip hop lovers, there’s Hip Hop Hustle, a 60-minute on-air version of the successful property of the same name which saw Vh1 India bring in US hip hop band Flipsyde late last year. With the top selling international records in India last year being from 50 Cents and Mariah Carey respectively, both hip hop artistes, it’s clear that hip hop is having the same kind of success in India as it is in the US and worldwide. Hip Hop Hustle will air every Saturday at 10 pm starting 15 April.

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