DTH

Sydus teams up with Bacardi for radio mobile service

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/22/Bacardi.jpg?itok=gHUWXSIv

MUMBAI: The spirits company Bacardi has launched Bacardi B-Live Radio for mobile. This is being done through a tie up with Sydus, which works in creating audio-to-mobile lifestyle expressions.

The service goes live next month and will take Bacardi’s spirit out of the bottle and onto mobile phones around the world. B-Live Radio is the world’s first brand-funded global digital music service, and will also be delivered via the web.

While traditional marketing strategies have been ‘push’, going from the brand out to the consumer, with Sydus’ BrandedRadio solution, consumers can ‘pull’ the Bacardi experience onto their mobile phones and enjoy the Baqcardi spirit and lifestyle, wherever they are.

Bacardi B-Live Radio combines two elements – the emotional connection of music, with the ubiquitous and extremely personal usage of mobile phones – to build a stickiness that is declining in traditional delivery mechanisms.

Sydus president Saumil Nanavati says, “Bacardi B-Live Radio is an innovative way to market to audiences globally, using new media to attract and engage today’s savvy consumer. Sydus is delighted to be a part of Bacardi’s innovative approach to reach out to its users, and we believe this is the start of the next big shift in lifestyle marketing, whereby brands can connect to a global audience in a cost-effective manner.”

Mobile marketing is rapidly emerging as an effective medium as brands target their customers via mobile phones. Bacardi, using Sydus’ technology solution, has taken a lead in demonstrating how a brand can reach out to its target consumers across the globe effectively, as compared with other marketing options, including the Internet.

Bacardi global brand director John Burke says, “We are happy to partner with Sydus to enable the Bacardi B-Live Radio service. This is a music service that extends Bacardi’s existing music properties and long standing experience in events. Being available both online and via mobile, we are investing in new mediums that have a real relevance to our consumer’s lives. Sydus’ technology will service strengthen our association with music by creating further opportunities for us to connect with our target consumer in a way that reflects our brand values”.

Bacardi B-Live Radio will play a mix of uplifting party classics from the world’s hottest dance floors with guest DJs selected from a global talent portfolio to produce exclusive mixes. At weekends, the content features the ‘best of the week’ and live recordings of Bacardi events across the globe. Bacardi has worked with independent experts to ensure content is selected with the correct audience in mind. All tracks must be socially responsible, avoiding any that feature foul language, incite racism or drug taking and excessive drinking.

B-Live Radio will stream Bacardi mixes 24x7 through the Internet, and via Sydus’ BrandedRadio solution, directly onto GPRS/Edge/3G-compatible mobile handsets, estimated at 85 million handsets worldwide. This spans 189 mobile phone handset models and variants that are compatible with Sydus technology. Listeners can download the radio player free of charge onto their phones from www.bacardibliveradio.com to tune in to the service, and share the application with family and friends using Bluetooth or infrared. Alternatively, the radio service can be accessed via the site wap.bliveradio.com.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/13/arun%20%281%29.jpg?itok=c99t41lg
DishTV adds Discovery’s sports channel ‘DSports’

DishTV has added the newly launched sports channel ‘DSports’ from the house of Discovery Communications. With this addition, DishTV now offers a total of 13 sports channels in Standard Definition, the highest to be offered by any DTH service provide.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/11/PEMRA.jpg?itok=jgulvE1P
PEMRA raids DTH & cable operators showing Indian content

MUMBAI: A PEMRA team has seized illegal hardware and apparatus of DTH and Cline cable network from various electronics shops in Silanwali (Sargodha), Pakistan, and raided DTH re-broadcasters and viewers who are watching or distributing Indian TV channels.

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/11/VK%20Gupta.jpg?itok=W2JmK1aF
Dish TV & ALi tie up - chipset tech vital for secure VAS, enriched viewing

MUMBAI: India’s largest DTH operator Dish TV is tying up with ALi Corporation, a STB (set-top box) manufacturer, for launching its Liberty project. Also, ALi Corporation is integrating Conax robust cardless security client into HEVC series system on chip (SoC) family, expanding operator STB...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/10/Rjavardhan-rathor-800x800.jpg?itok=5Rd4uTbo
DTH STBs: Interoperability to be ensured with MeiTY & BIS help

NEW DELHI: The information and broadcasting ministry has decided to refer to the electronics and information technology ministry and the Bureau of Indian Standards the issue of ensuring interoperability of set-top boxes for the direct to home industry.

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/09/somani%20%281%29_0.jpg?itok=dXkunXGQ
Somani to lead Shemaroo's DTH business

Shemaroo Entertainment Ltd, one of the leading content houses appoints Subhash Somani to head DTH business for the company. Prior to joining Shemaroo Entertainment Ltd,

DTH People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/09/sal%20%281%29.jpg?itok=iLcHs1w1
Indians ready to pay for compelling health-related content, says Brilliant Living TV CEO

Staying fit and healthy is one of the top priorities in today's hectic lifestyle. Brilliant Living TV is an initiative by Suniel Shetty & Adarsh Gupta, which recently tied up with SonyLiv VoD, Vodafone and Tata Sky DTH to offer health and fitness content.

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/01/Arun-Jaitley%20%281%29.jpg?itok=mkTQuTWp
FM wants DTH to help Swayam, industry skeptical

The Government today said linkage to direct to home platforms would help widen the Swayam platform to be launched with at least 350 online courses.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/01/erikcarlson-800x800.jpg?itok=VMKNhk73
DISH buys EchoStar's DBS & OTT assets; gives control over Sling TV customer experience

MUMBAI: DISH Network Corporation and EchoStar Corporation today announced they have executed an agreement that will transfer certain EchoStar assets and operations, including its EchoStar Technologies hardware and software development group, its national and regional uplink business, its managed...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/31/DISH%20Story%20%281%29.jpg?itok=d0s2gI8s
Demonetisation hits Dish TV numbers for Q3-17

BENGALURU: Indian direct to home (DTH) company Dish TV India Limited (Dish TV) has reported just 3.3 per cent increase in subscription revenue for the quarter ended 31 December 2016 (Q3-17, current quarter) as compared to the corresponding year ago quarter (quarter ended 31 December 2015, Q3-16)....

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories