Television

Zee bucks the trend as Sensex crashes

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MUMBAI: The Sensex underwent a dramatic "corrective" drop of 157 points on 7 April but Zee Telefilms Ltd (ZTL), was among the few stocks that bucked the trend.

ZTL, which closed the previous day's trade at Rs 246.60 on the BSE, had opened the day on a strong note. Zee's acquiring the telecast rights for one day international matches to be played by India on neutral venues over the next five years yesterday seems to have made the market hungry and it was just waiting for the next day's trading to open to pounce on the stock. The buying spree even saw the stock price touching its 52-week high of Rs 270 (Rs 291 at NSE) before falling prey to the negative sentiment that gripped the market, around afternoon.

The Bombay Stock Exchange (BSE) ended the session at 11,589.44, lower by 1.34 per cent than its previous closing mark, while the National Stock Exchange's (NSE) 50 stock Nifty index settled at 3454.80, recording a 56.10 points or 1.6 per cent loss.

During the early day trade, the Sensex had surged past the 11,900 mark to a new lifetime high of 11,930.66. Just when it seemed that the12,000 mark was within reach, the Sensex took a beating amid rumours that the regulator had banned eleven foreign institutional investors from participating in the market. Consequently, ZTL also took a plunge from its day's best Rs 270 to a rather poor score of Rs. 244.60.

Then, after SEBI came out with a denial of that report, the stock made a timely recovery along with a few blue chip stocks which also regained some lost ground. ZTL finally saw it closing for the day at Rs 250.10 at the BSE, up by 1.42 per cent or Rs 3.50 higher than its previous closing mark. At the NSE, it closed at Rs 250.45, up by 1.42 per cent or Rs 3.50 than the previous closing mark.

A total of 2 million ZTL shares were traded during the day, while the average number of shares traded per day during the last two weeks period is 1.5 million.

According to broking analysts indiantelevision.com spoke to, the positive performance ZTL has been displaying in the recent times shows that the stock is on its way to reach a value that is more in conformity with the levels that the Sensex has reached. "ZTL is yet to reach its real value and speaking about the overall performance of the stock in the recent times, we can assume that it is in the process of realising its actual price at the Sensex," says an analyst.

"Acquiring the neutral venue International cricket rights might have helped the stock to buck the negative trend at the Sensex today. But, there are more significant factors that have been boosting the stock overall. The four-way demerger, the remarkable improvement on the programming front, the advertising rates consequently going up, all have been helping the stock to attract buyers," he adds.

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