Television

NHK-Japan, Discovery-Canada tie up for HD programming

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MUMBAI: NHK-Japan and Discovery channel Canada team up to leverage their shared high-definition (HD) programming, production, and distribution.

The agreement will see each broadcaster's existing science magazine show - Discovery Channel's Daily Planet and NHK's Science Zero - mutually benefit from exchanging footage and segments.

Discovery Channel Canada president and general manager Paul Lewis said: "As leaders in factual programming, Discovery Channel continues to make great strides in high-definition content and technology in Canada, and this alliance with NHK fits our strategy perfectly.

"We have enjoyed a relationship with NHK in recent years and we're excited to see this agreement solidify our relationship and take it to the next level as partners, enabling us to work together on projects that will continue to benefit Discovery, NHK and the audiences we serve."

Besides collaborating on content, NHK & Discovery will regularly discuss and explore opportunities to work together on other areas of mutual interest, including new technologies and distribution in all media platforms.

NHK's Multimedia Development Department director general Yoshinori Sekimoto said, "NHK and Discovery Channel Canada share a passion for science programming and HD broadcasting. Taking our already-successful relationship to a higher level opens the door to exciting possibilities in terms of co-production, broadcasting and media strategy."

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