was launched at the CTIA Wireless 2006 tradeshow in Las Vegas. This wireless service
will launch in June with innovative features that, for the first time, allow parents
to directly manage their family's wireless experience.
traditional family plans that focus on shared minutes, Disney Mobile will offer
a comprehensive, family-tailored service. It will provide customisable tools to
balance kids' cell phone use with controls that allow parents to manage family
phone use and help teach kids responsible use. In addition, Disney Mobile will
come equipped with all the things tweens and teens are looking for in a cell phone
today from a camera to messaging to popular ring tones and content.
the core of Disney Mobile's family plans are the Family Center features, which
allow parents to:
the Family Center features, Disney Mobile will offer wireless voice service, text
and picture messaging, and a broad range of entertainment and content that will
appeal to every family member, and to Disney fans of all ages.
our strong commitment to embracing innovative technology, coupled with Disney's
outstanding creative content, Disney Mobile is perfectly positioned to transform
the way families come together and stay connected. Parents will appreciate Disney
Mobile's unique capabilities to manage family communications, and tweens and teens
get the functions they're seeking in today's wireless service," said The
Walt Disney Company president and CEO Robert A Iger.
Mobile phones will have a stylish, clam shell-style design that appeals to adults
and kids alike, but the parents' phones will be configured with additional, exclusive
functionality for managing the family's mobile experience. These controls may
also be accessed via the Disney Mobile website.
service will be available to consumers at www.disneymobile.com and at Disney Mobile
kiosks in malls throughout the US. Additional retail distribution channels are
planned for later in the year. Pricing plans, which will be detailed closer to
consumer availability, will be competitively priced with other family mobile plans
and will include Family Center features as part of the basic service. Handset
pricing will start at $59.99 when purchased with a two-year service agreement.
Mobile uses sophisticated technology to make family communication better and easier
to manage than ever before. We have addressed what parents are looking for in
a comprehensive mobile service, while also balancing the needs of what kids want
in a cell phone. Never before has a mobile service offered such a feature-rich,
customisable experience for both parents and kids," said Walt Disney Internet
Group president Steve Wadsworth.
centerpiece of the Disney Mobile experience is the innovative Family Center features,
which are accessible on Disney Mobile phones and www.disneymobile.com. Its features
Disney Mobile's Family Monitor feature can help make surprise
cell phone bills a thing of the past by giving parents the unique ability to manage
their kids' cell phone use real-time. A parent can set monthly allowances for
each kid for key aspects of cell phone use, including voice minutes, text and
picture messages, and downloadable content such as ringtones, wallpapers and background
Disney Mobile's Call Control feature allows parents to use an
online tool to designate when kids can use their cell phones, as well as who they
can and cannot call. Parents can choose the day of week or even the time of day
they will allow their kids to use their phones, eliminating use at inappropriate
times such as during school hours or late at night.
The Family Locator feature allows parents to locate their kids'
phones using advanced Global Positioning System (GPS) technology. Parents can
access the Family Locator feature from their phones or from www.disneymobile.com
by entering a PIN which each parent personally selects. Once access is authorized,
parents can locate their kid's phone by selecting "locate" through the
feature. When the phone's location has been found, the location, a map of the
location, and an indication of accuracy appear.
Family Alert! allows family members on the same Disney Mobile family
plan to send each other prioritised messages so the messages are unlikely to be
missed. Family Alert! messages prominently appear on the handset screen whenever
the phone is idle, causing family members to acknowledge messages before using
the phone for other services.
told us that they value the extra convenience and security a cell phone provides
the family, but they also expressed a desire to be able to supervise their children's
cell phone use and avoid the horror stories they have heard about excessive mobile
bill surprises. Disney Mobile's Family Center features give parents the best of
both worlds. It provides the ultimate in flexibility for parents, giving parents
maximum visibility to their family's phone usage, and allowing them to apply as
much or as little control as they see appropriate for their kids," said Disney
Mobile senior vice president and general manager George Grobar.
to its Family Center features, Disney Mobile will also offer parents, tweens and
Disney fans of all ages a wide variety of Disney and other family-appropriate
content to personalise and customise their Disney Mobile phones. The "Theme-It"
function will allow multiple screens of the phone to be re-themed with a selection
of related content chosen by the subscriber.
Mobile subscribers will also enjoy a broad offering of Disney content. The Disney
Zone includes exclusive 'Vault Disney' content only available to Disney Mobile
subscribers and applications that will extend many of the online and offline worlds
of Disney. At launch it will include a Radio Disney application that will allow
direct interaction with Radio Disney and its family friendly music.
also will be a broad assortment of general entertainment content to complement
the service's Disney offerings.