MAM

Fremantle beefs up ancillary rights operations in Latin America, Spanish speaking USA

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/20/freemantle_logo.jpg?itok=RpKct2TK

MUMBAI: FremantleMedia Licensing Worldwide (FLW) has appointed Jack Alfandary as vice president licensing and new business development.

In this newly created position, Alfandary will be responsible for overseeing sponsorship, licensing and digital activity throughout Latin America and Spanish speaking USA for key FremantleMedia brands such as American Idol, The Apprentice, The Price Is Right and the upcoming Latin American and Brazilian local versions of the Idols format, Latin American Idol and Idolos Brazil respectively.

Additionally, he will manage the company's new business development initiatives in South and Latin America. Alfandary will be based in Miami and will report to Fremantle Productions Latin America managing director Latin America and Spanish speaking USA Carlos Gonzalez and FremantleMedia Licensing Worldwide, Americas executive vice president Olivier Gers.

Gonzalez said, "We are really excited to be launching Latin American Idol and Idolos Brazil in the region. The Idols format has been extremely popular with audiences around the world and Jack will be instrumental in ensuring the success of both local versions on and off-air. Jack will be invaluable to the Latin American operation and we're pleased to welcome him to the team."

Gers added, "Latin America and Spanish speaking USA are increasingly important ancillary rights markets for us and Jack's appointment is indicative of how seriously we view the region. We are really exited to have Jack on board and we are confident that, with his wealth of talent and experience, he will be a great asset to the team and really help further strengthen FremantleMedia's position as one of the leading licensors and innovators in the Americas."

Alfandary joined FremantleMedia in January 2004 as a consultant. Prior to this, he was BMG senior director strategic marketing and business development. There he was responsible for the overall leadership of strategic marketing activities in Latin America and Spanish speaking USA including strategic alliances, new business development, partnership marketing, licensing, media buying and planning, advertising and promotions, catalogue and online marketing and new technology.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/ankur-rupak.jpg?itok=2FrAraEo
AI-based water purifier Cloudtap awards agency duties to Jack in the Box Worldwide

Cloudtap, a revolutionary new AI-powered water purification system, has signed on Jack in the Box Worldwide, a part of The 120 Media Collective, as its digital and creative partner.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/ibffff.jpg?itok=8hQexhqU
Karthik Nagendra awarded Honorary Doctor of Excellence in Marketing Management by CIAC- Global and UET, America

Nagendra- Founder & CEO of ThoughtStarters- Asia’s first thought leadership marketing company, was bestowed Honorary Doctor of Excellence in Marketing Management for his achievements and contribution in the area of thought leadership marketing.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/mmt.jpg?itok=GdVy_UfQ
MakeMyTrip unveils campaign to boost online hotel booking

MUMBAI: MakeMyTrip Ltd has launched its new ad campaign with brand ambassadors, Ranveer Singh and Alia Bhatt, ahead of the travel industry’s busiest summer travel season. The campaign aims to reach out to consumers with clearly defined value proposition of online hotel booking on MakeMyTrip – be it...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/rohit%20sharma.jpg?itok=tNtj7niK
Adidas extends contract with Rohit Sharma

Global sportswear brand Adidas has announced the extension of its contract with ambassador and Indian batsman Rohit Sharma.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/duroflex.jpg?itok=rvucXnXZ
Duroflex Mattresses talks about importance of sleep this exam season

This exam season, Duroflex Mattresses is urging parents to pay more attention to the sleep habits of their children who are preparing for exams.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/PUBLICIS.jpg?itok=7e9GPfVd
Publicis Sapient named leader among global digital business transformation accelerators

Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced that it has been named a Leader in The Forrester Wave: Global Digital Business Transformation Accelerators, Q1 2019.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/SWIGGY.jpg?itok=8eWXDOK-
Swiggy, Hotstar bowl cricket lovers over

As the cricket frenzy reaches a crescendo this March, Swiggy lives up to its promise of providing unparalleled convenience to its consumers yet again.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/revvv.jpg?itok=QyZdtcYt
Revv tells potential car owners to “Keep it Open”

The youth of today enjoy the flexibility that comes when they don’t commit to one choice and play between multiple options.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/beardo.jpg?itok=6ksmu9fB
Beardo to groom Kings XI Punjab

Beardo, one of India’s leading luxury grooming products for men, has partnered with Kings XI Punjab as it kicks off its campaign to win the 2019 edition of the IPL.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories