E! boosts coverage of Primetime Emmy Awards

MUMBAI: US entertainment and lifestyle channel E! Entertainment Television will unveil changes in its coverage of the Primetime Emmy Awards this year.

The network will have 17 live cameras to capture all the action. This will include aerial coverage and E!'s exclusive fashion camera right alongside the still photographers. Thanks to a new on-screen look, the channel states that viewers won't miss a thing with simultaneous coverage of interviews, fashion, arriving celebrities and more.

For the second year, anchor Star Jones Reynolds will host Live From The Red Carpet on 18 September 2005. Helping to cover it all is an expanded red carpet team - E! News anchor Giuliana DePandi, comedian Kathy Griffin and fashion guru Carson Kressley.

In addition, E! claims that it will be the first to get celebrity reactions from stars with Reynolds who will be at the first live interview position on the red carpet, as well as any final thoughts with the last celebrity stop just outside the doors of the Shrine with Carson.

E! Networks president and CEO Ted Harbert said, "We want to let the viewer experience all the sights and sounds as they unfold on the red carpet. This year's telecast will surpass all others, as we expand our coverage, adding new camera positions, new on-screen elements, and a talented team that includes host Star Jones Reynolds, Giuliana DePandi, Carson Kressley and Kathy Griffin, who will each provide their own truly unique perspective of the action as it happens,"

On the Web, E! Online states that it has Emmys covered from all angles. As the A-listers make their arrival, the site posts their red carpet photos. Users can rate the star styles with the interactive Instant Fashion Police -- and see real-time results on E!'s Live from the Red Carpet. During the ceremony, know who's on top with a constantly updating Scorecard, and after the big event, get pics, clips, the Backstage Blog, a Best & Worst gallery and E!'s trademark Fashion Police critique.

On 22 September E! Online's Party Girl launches her report from the night's best bashes, and Ted Casablanca's The Awful Truth spills the story behind the story -- as in, the details all the TV cameras didn't catch.ay progresses and Swaraj makes her announcement. Stay tuned in.

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