Television

MTV Style Awards to auction designer wear to help flood victims

MUMBAI: Stylish people with substance! That is what the third edition of the MTV Lycra Style Awards will celebrate.



The event will take place on 14 October in Mumbai. For the 2005 Style Awards, designers Raghuvendra Rathore, Anamika Khanna, Aparna Chandra and Narendra Kumar Ahmed will create exclusive designs solely for the event.

 
 
 
Satish Khurana, Bipasha Basu and Cyrus Oshidar

In order to help the victims of the flooding in Mumbai in July a special platform Style with Substance has been created. A few selected designs from each of the designers will be put up on eBay for auction. Proceeds will be donated towards rehabilitating the victims.

The awards have been classified into three broad categories - popular, technical and honours. The popular Awards are aimed at recognising the most stylish people in the fields having the broadest popular reach, namely the realms of music, television, films and sports.

While, the technical Awards will acknowledge people from the fashion industry, including models, designers and fashion photographers. On the other hand, the honours category is aimed at people in the field of business and politics.



The MTV Lycra Style Awards will zero in on 'the' most stylish people in fashion, films, sports, television, business, politics and music - be it the suave Abhishek Bachchan, the effervescent Rani Mukherjee, the speedster Narain Karthikeyan or India's new-found prodigy Sania Mirza, informs an official statement.

The jury for the categories comprises actress Bipasha Basu, Mehr Jessia, Aki Narula, Feroz Gujral, Manoviraj Khosla, Wendell Rodricks and politician Milind Deora.



They have narrowed down the search to line up the style icons, following which; viewers will have the power to select the winners across the popular categories. However, the winners in the technical and honours categories will be decided by the panelists, adds the media release.

 
 
 

The nominees in the popular categories have started to be aired on MTV only recently. The viewers can vote for their most stylish nominee in each category by logging onto mtvindia.com or by dropping their votes in ballot boxes placed at 'MTV Hangouts' (like Planet M) across the country and Lycra partner outlets (Park Avenue, Reebok, Pepe Jeans and Pantaloons) or SMS 'Style' on 6882.

MTV India senior VP creative and content Cyrus Oshidar says, "Over the last two years Lycra MTV Style Awards have strengthened its positioning as a unique fusion of fashion, music and style - a distinct concoction that one doesn't see anywhere else. Going forward, we are sure to strengthen this unique platform further, where creative minds from diverse domains will come and weave magic…together".

Speaking on Lycra's association with the event Lycra country leader Satish Khurana says, "Lycra is synonymous with all that is fashionably stylish and it was but natural for us to bring to India, in partnership with MTV, the Style Awards concept that we pioneered globally. The hugely successful Lycra MTV Style Awards editions in 2003 and 2004 created unprecedented excitement, proving that the country has finally gained its own authoritative awards, that has now become the most eye-catching event on India's fashion calendar.

"Lycra, together with our preferred brand partners, across different apparel categories for Lycra MTV Style Awards - Park Avenue, Reebok, Pepe Jeans and Pantaloons -is making fashion that's hip and happening, accessible to ever increasing numbers of fashion lovers in India."

The Lycra MTV Style Awards will also be promoted through an extensive campaign running parallely across print, outdoor, on-air, mobile and online via mtvindia.com. Pre-event roadshows will be flagged off in Hyderabad, Delhi and Mumbai which will be followed by exclusive style parties in the same cities to usher in the Awards.

The associate sponsors for the event include Brylcreem, Yamaha, Wrigley's Orbit and Garnier Nutrisse, who is the partner sponsor.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Times-Internet%20%281%29.jpg?itok=Ih3sQCAj
Times Internet appoints Rattan Chugh & Vivek Pandey in leadership roles

Looking to further consolidate its position as India's leading digital product company, Times Internet, today, announced the addition of two experienced and proven corporate leaders to their senior management team. Rattan Chugh comes in as the new chief people's officer from Standard Chartered,...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Sundaram%20%281%29.jpg?itok=verTtP_F
Times Now ex-CFO Sundaram joins Republic

MUMBAI: Former Times Now CFO S Sundaram has joined Republic, Arnab Goswami’s media entity, as the group CFO for the TV and digital venture.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/karan-bajaj%20%281%29.jpg?itok=PEGordMk
DSport bags rights of Chinese League, IPL on cards

Discovery’s newest offering in the sports industry, DSport, has acquired the rights of the Chinese Super League (CSL). The tournament will be aired from 11 March.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/vidyut%20%281%29.jpg?itok=aSVPkrQT
Movies Now brings Vidyut Jamwal to promote 'Knockouts @ 7'

Movies Now has associated with an upcoming action film Commando 2 for its flagship property Knockouts @ 7. The property airs action packed movies like Quantum Of Solace, Spiderman 2, The Chronicles Of Narnia: Prince Caspian, Snake On A Plane and many more every Monday–Friday at 7 pm.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/pramod%20%281%29.jpg?itok=X3UbSddA
Pramod Chandorkar is IRAA awards director

The Indian Recording Arts Academy has announced Pramod Chandorkar as the Awards Director. Pramod has been working as a Sound Engineer since 1995. He has worked on numerous mega hit albums and films as Chief Sound Engineer. He is one of the few audio engineers who have excelled in all branches of...

Television TV Shows Awards
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/Kalanithi-Maran.jpg?itok=byGkIFgE
Sun TV to benefit greatly from DAS III & IV: Centrum Broking

MUMBAI: Stockbroking firm Centrum Broking’s research team is relatively bullish on the Sun TV Network. In its latest report, Centrum has stated that Sun TV has said that recent developments bode well for the Kalanithi Maran promoted southern TV network. “We draw comfort from the court’s recent...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/akash-chawala.jpg?itok=turVwkEr
Akash Chawla bids adieu to ZEEL after 12 years

MUMBAI: Zee Entertainment Enterprises company Zee Studio's executive vice-president - films, and business head Akash Chawla has resigned after a long stint of 12 years.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/Ghost-buster_0.jpg?itok=pN9k_YTs
Tickle your funny bone with 'Ghostbusters' on Sony Pix

MUMBAI: Horror flicks never go out of fashion. And, if it has ghosts with a funny bone, you are in for a treat. Sony Pix is all set to premiere the cult Ghost-comedy film Ghostbusters on 26 February at 1 pm and 9 pm.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/axn%20%281%29.jpg?itok=dodb6ZMY
AXN to premiere 'Billions' s2

A self-made Wall Street billionaire vs. a brilliant U.S attorney. One is shrewd whereas the other is brash. One is enjoying all the trappings of his success while the other is leading the fight against financial corruption in America. What connects the two is their desperation to bring down the...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories