Global mobile TV subscriptions to reach 65 million by 2010

MUMBAI: The number of mobile phone users subscribing to streamed or broadcast TV services is expected to reach 65 million worldwide by the end of 2010. This data is contained in a new report from Juniper Research.

While streamed services are expected to account for the majority of customers (56 per cent) and revenues (51 per cent) by that time, the rollout of mobile broadcast TV services at the end of the decade should see broadcast subscriptions and revenues overtake streaming TV by 2012.

Revenues from mobile TV subscriptions will rise from $136 million in 2005 to $7.6 billion in 2010.

Broadcast TV services are expected to have been launched in 21 markets by 2010, with the largest number of users in Japan (8.68 million) and the US (7.97million). The most popular broadcast TV technology will be DVB-H, with 35 per cent of users worldwide.

However, according to report author Dr Windsor Holden, operators and broadcasters still face significant challenges before such services can be launched. Except in Korea, where services were launched in May, broadcast TV via the mobile is very much at the drawing board stage. We still have a number of different standards jockeying for position. When a standard is finally selected, you have to find spectrum.

" When you have spectrum, you then have to build a dedicated network. While all the technological issues are being resolved, you have to put together a viable content package. And at the present time, we have no clearly defined value-chain: Who will provide the services? The broadcasters? The operators? An aggregator? Quite clearly a number of options are possible, but these need to be finalised prior to the licensing process.

Dr Holden added that even when the commercial networks have become established, participants must be prepared to wait for several years before seeing any return on their initial investments.

"In the US, for example, Qualcomm and Crown Castle have envisaged rollout costs alone of $1.8 billion between them. It is unlikely that cumulative subscription revenues from the US will even reach the US$ 1 billion mark until four years of commercial service he says.

Latest Reads
ZEEL scraps 9X Media acquisition

Owing to non-completion of certain material conditions, Zee Entertainment Enterprises Ltd (ZEEL) has terminated its deal to acquire music broadcaster 9X Media.

Television TV Channels Music and Youth
Viewers celebrate their love for hollywood blockbusters on my Star Movies at 9

Home to the biggest blockbusters, Star Movies leads the way in engaging audiences by giving them an opportunity of a lifetime to showcase their love for Hollywood films! My Star Movies at 9, for the first time ever, presents fans with a special proposition. Not only will they get to watch their...

Television TV Channels English Entertainment
Discovery unravels the underwater warriors of Indian Navy, the submarine arm, with Breaking Point: The Indian Submariners

Discovery Channel, India’s leading destination for factual entertainment, is launching a special series on the Indian Submariners as a part of its extremely popular Breaking Point Franchise. This is the first time that any private broadcaster will showcase a TV series on the underwater warriors of...

Television TV Channels Factual & Documentary
&Privé HD to premiere the gripping thriller 'The Hunter' this sunday

&Privé HD, the newest destination for nuanced cinema, is all set to premiere the Australian thriller-drama The Hunter on 18th of March at 1:00 pm and 9:00 pm. Directed by Daniel Nettheim, the riveting movie stars Willem Dafoe, Sam Neill, and Frances O’Connor in pivotal roles.

Television TV Channels English Entertainment
BBC takes ‘fake news’ battle global

The BBC today sets out its ambition to be a global leader in the fight against fake news, which is creating a huge decline in global audiences’ trust in media.

Television TV Channels News Broadcasting
Turner International creates digital advertising unit to connect brands with fans

Turner International is for the first time providing advertisers with a single way to activate a full suite of global, regional and local campaigns that connect with fans across Turner’s digital properties spanning over 200 countries.

Television TV Channels Kids
Star India renews BWF media rights till 2021

MUMBAI: Star Sports has renewed its Badminton World Federation (BWF) media rights for a four-year cycle. The deal is from 2018 to 2021 as per BWF calendar.

Television TV Channels Sports
BARC week 10: Nidahas Trophy catapults Rishtey Cineplex to the top

MUMBAI: The newest entrant in the country’s sports broadcasting world–Dsport–has hit a homerun by making it to the second position on the top-five list of Broadcast Audience Research Council’s (BARC) all-India data thanks to its inaugural cricket property. The Discovery India channel acquired the...

Television TV Channels Viewership
Future Group joins IPL bandwagon as associate sponsor

Future Group, one of India’s largest retail brands, has come on board as an associate sponsor with Star India for this season of the Indian Premier League, which kicks off on 7th April.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories